Adidas
German multinational clothing and apparel corporation
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| 2025 | The modernized +Teamgeist was used during the 2024–25 UEFA Nations League second-leg quarterfinal match between Spain and The Netherlands. The match ball's colorway matched the original +Teamgeist, but the panel design was derived from the Adidas Fussballliebe, the official match ball of UEFA Euro 2024. |
| March 2025 | Adidas released a limited edition remake of the +Teamgeist 2006 FIFA World Cup match ball, accompanied by matching limited edition Adidas Predator football boots in the same colorway. |
| January 2025 | Adidas established a multi-year partnership with the Mercedes Formula One team, marking a significant collaboration in motorsport sponsorship and performance apparel. |
| 2024 | Adidas Finale Munich ball design deeply incorporates Bavarian regional identity, featuring symbols like the Palatine lion, edelweiss, and local landmarks. A separate design for the Women's Champions League final in Lisbon, inspired by the city's iconic 'azulejos' porcelain tiles. |
| 2024 | Start of a new competition cycle where Adidas Finale is used for competition proper, including play-off rounds and league phase. |
| 2024 | Showed signs of recovery with revenue increasing to €23.7 billion and net income rebounding to €756 million, with employee count rising to 62,035. |
| 2024 | The latest model, Predator 24 Solar Energy, is released, marking the 26th iteration of the Predator line. |
| November 22 2024 | Adidas Samba collaboration with BSTN 'Consortium Cup' released |
| July 2024 | Adidas withdrew and apologized for their SL 72 sneaker advertising campaign featuring Bella Hadid, which was originally created for the 1972 Munich Olympics, due to sensitivity surrounding the tragic massacre of 11 Israeli athletes at those Olympics. |
| May 21 2024 | Adidas Samba collaboration with Grace Wales Bonner released |
| May 10 2024 | Dingyun Zhang's first Adidas Samba collaboration will be available for purchase, marking a unique partnership between the designer and Adidas. |
| April 2024 | UK Prime Minister Rishi Sunak apologized for wearing Samba trainers, leading to a reported 11% decline in Samba sales in Britain. |
| March 30 2024 | Adidas Samba collaboration with Dover Street Market released |
| February 10 2024 | Adidas Samba collaboration with Kader Sylla released |
| January 17 2024 | Adidas Samba collaboration with Fucking Awesome released |
| 2023 | Celebration of London's history with a Champions League final ball featuring two roaring lions among the stars, symbolizing the city's culture and the tournament's spirit, used at Wembley Stadium. A separate design for the Women's Champions League final in Bilbao, drawing inspiration from the city's urban geometries. |
| 2023 | Gazelle shoes became highly popular among Harry Styles' fans during his 'Love on Tour', with fans nicknaming them 'Satellite Stompers' in reference to his dance during the song Satellite. |
| 2023 | Adidas became the sportswear sponsor for both men's and women's Indian national cricket teams. |
| 2023 | Company experienced financial challenges with revenue declining to €21.4 billion and reporting a net loss of €119 million, with 59,030 employees and further store reduction to 1,863. |
| December 25 2023 | Adidas Samba collaboration with Kith x Clarks released |
| November 22 2023 | Adidas Samba collaboration with Extra Butter released |
| November 15 2023 | Adidas Samba collaboration with Sneaker Politics 'Consortium Cup' released |
| November 15 2023 | Adidas Samba collaboration with Sean Wotherspoon released |
| November 10 2023 | Adidas Samba collaboration with Sporty & Rich released |
| November 3 2023 | Adidas Samba collaboration with 'Humanrace' by Pharrell Williams released |
| October 27 2023 | Adidas launched a special project with Korn, releasing unique versions of the 'Campus 00s' and 'Supermodified' shoes, along with accompanying apparel. |
| September 2023 | Adidas concluded its uniform supply contract with the National Hockey League, ending a six-year partnership of providing official jerseys and on-ice apparel for NHL teams. |
| July 2023 | Adidas released the NMD_G1 model, an eco-friendly version of the original NMD design made with at least 50% recycled materials and featuring a reinforced textile upper instead of the original knitted upper. |
| July 2023 | Adidas released the NMD_W1 model, a female-specific platform shoe with an elevated boost sole, embroidered three stripes, and redesigned side guards with round oval shapes. |
| April 27 2023 | Adidas Samba collaboration with Disney released |
| February 25 2023 | Adidas collaborated with Bad Bunny to release a special design of the 'Campus 80s' shoe. |
| February 3 2023 | Adidas Samba collaboration with Plug Palace released |
| January 2023 | Bjørn Gulden became the new CEO of Adidas. |
| 2022 | Introduction of distinct ball designs for both UEFA Champions League and Women's Champions League finals, with the men's ball featuring a pattern inspired by traditional Turkish art for the Istanbul final, and the women's ball inspired by Eindhoven's design for its final. |
| 2022 | Adidas released the NMD_V3, the third iteration of the original NMD line. This model returned to a design more similar to the original release, removing some features from the V2 version. The shoe introduced a new knit upper material and incorporated recycled materials like polyester and plastic. |
| 2022 | Adidas released the Gazelle Bold, a platform variant of the Gazelle Indoor specifically designed for women, featuring a unique three-sole stacked design at the bottom of the shoe. |
| 2022 | Researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Adidas shirts, raising concerns about labor practices. |
| 2022 | Revenue grew to €22.5 billion, but net income decreased to €612 million, with 61,401 employees and a reduction to 1,990 stores. |
| 2022 | The Predator Absolute was released to the consumer market, 16 years after its original introduction. |
| 2022 | Forward Sports manufactured 5.5 million Al Rihla footballs, including 60,000 high-quality replicas used by teams for training in Qatar, providing 35% of the total World Cup match balls. |
| 2022 | The Al Rihla became the official match ball for the Saudi Professional League and Qatar Stars League for the 2022-23 season. |
| 2022 | Adidas released the Campus 00s, a chunkier version of the Campus shoe inspired by the design aesthetic of 2000s lifestyle and skateboarding shoes. The redesign featured enhanced suede quality, a bigger sole and upper, wider laces, and a broader 3-stripe design. |
| December 11 2022 | Adidas announced the Al Hilm match ball for the 2022 FIFA World Cup Final, a special variation of the Al Rihla ball with a gold, maroon, burgundy, and red design representing Qatar's national colors. |
| November 19 2022 | Adidas Samba collaboration with Atmos x Face released |
| October 15 2022 | A SpaceX Falcon 9 mission (Eutelsat Hotbird 13F) launched with a special FIFA promotional payload containing two Adidas Al Rihla footballs intended for the 2022 FIFA World Cup in Qatar. |
| October 12 2022 | Adidas Samba collaboration with IRAK released |
| August 2022 | Adidas announced that CEO Kasper Rørsted would step down in 2023. |
| June 7 2022 | Adidas Samba collaboration with Gucci released |
| April 9 2022 | Adidas Samba collaboration with Jason Dill released |
| March 2022 | Adidas sold Reebok to the Authentic Brands Group for approximately $2.5 billion. |
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This contents of the box above is based on material from the Wikipedia articles Adidas, Adidas Campus, Adidas Al Rihla, Adidas Gazelle, Adidas NMD, Adidas Predator, Adidas Finale, Adidas Teamgeist & Adidas Samba, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.