Anheuser-Busch
American brewing company
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| 2025 | Parent company Anheuser-Busch InBev committed to securing 100% of its purchased electricity from renewable sources. |
| February 29 2024 | CNN Business reports Anheuser-Busch InBev potentially loses up to $1.4 billion in sales due to the Bud Light controversy and boycott following the Dylan Mulvaney sponsored Instagram post. |
| 2023 | Anheuser-Busch sold its stake in Redhook Ale Brewery, Widmer Brothers Brewery, and Square Mile Cider to Tilray. |
| August 3 2023 | Company reports a more than 10% revenue decline in the United States, with operating profit at the U.S. unit dropping nearly 30%, primarily due to Bud Light's volume decline. |
| July 26 2023 | Anheuser-Busch lays off hundreds of workers at its U.S. sales offices due to months of slumping Bud Light sales. |
| July 10 2023 | A YouGov survey reveals Bud Light's popularity among American beer brands has dropped to the 14th position. |
| June 2023 | Announced a promotional offer of $15 coupons for 15-pack Bud Light purchases for the 4th of July weekend. |
| June 13 2023 | Bud Light loses its top-selling U.S. beer status to Modelo Especial in May, marking a significant shift in the beer market. |
| May 10 2023 | HSBC downgrades Anheuser-Busch InBev stock, citing a 'Bud Light crisis' with potential beer sales drop of more than 25% in April. |
| May 4 2023 | During an investor conference call, Anheuser-Busch InBev's CEO Michel Doukeris acknowledged the sales drop and announced plans to triple Bud Light's advertising budget. |
| April 21 2023 | Alissa Heinerscheid, the vice president of marketing behind the controversial campaign, takes a leave of absence and is replaced by Budweiser Global Marketing VP Todd Allen. |
| April 20 2023 | White House Press Secretary Karine Jean-Pierre spoke out against the rhetoric of 'violence and vitriol' towards transgender Americans during the Bud Light boycott. |
| April 14 2023 | Anheuser-Busch CEO Brendan Whitworth released a statement about the controversy, stating they 'never intended to be part of a discussion that divides people'. |
| April 2 2023 | Bud Light begins facing a boycott after partnering with transgender influencer and activist Dylan Mulvaney, sparking significant controversy. |
| February 2023 | Williams Racing announces a multi-year partnership with Michelob Ultra, reuniting with Anheuser-Busch for the first time since 2006. |
| 2022 | Budweiser Zero launched, with NBA player Dwyane Wade partnering in its creation, highlighting a personal connection to addiction awareness. |
| May 2022 | InBev announced they were falling short of their goal to have 20% alcohol-free beverage volume, reaching only 6% saturation at the time. |
| 2020 | Budweiser discontinued Prohibition Brew and introduced Budweiser Zero, a new non-alcoholic beer brand featuring a different recipe and a partnership with NBA player Dwyane Wade. |
| 2020 | AB introduced 'Guav-A-Rita' flavor. |
| 2020 | Anheuser-Busch prevailed in the Seventh Circuit Court over the corn syrup advertising lawsuit, with the court ruling the ad campaign was within the bounds of the Lanham Act. |
| September 2020 | Busch released Dog Brew, a non-alcoholic beverage for dogs made with pork bone broth, water, vegetables, herbs, and spices. |
| May 2020 | Bud Light Lemonade was released, featuring 4.2% alcohol content, positioned as a new flavored variant in the Bud Light product line. |
| January 2020 | Bud Light launched their first alcoholic seltzer water beverage with four flavors: black cherry, lemon lime, strawberry, and mango. The seltzers are made from cane sugar and fruit flavors, with each 12 fl oz can containing 100 calories and 5% alcohol by volume (ABV). |
| 2019 | Anheuser-Busch expanded the Natural Light profile by releasing Naturdays, initially with three flavors: original strawberry lemonade, pineapple lemonade, and red, white and blueberry. |
| 2019 | AB introduced 'Passion-Fruit-Rita' and 'Cherry-Lime-Rita', and brought back the cranberry flavor. |
| March 21 2019 | Anheuser-Busch was sued by MillerCoors for false advertising related to a Bud Light Super Bowl LIII commercial claiming Miller Lite and Coors Light contain corn syrup. |
| February 3 2019 | Bon & Viv Spiked Seltzer was introduced to the public on Super Bowl Sunday, marking a new entry in the hard seltzer market. |
| 2018 | AB introduced multiple new 'Rita' flavors: 'Pine-Apple-Rita', 'Coco-Nut-Rita', 'Grape-Fruit-Rita', 'Berry-A-Rita', and brought back the watermelon flavor. |
| April 2018 | Bud Light Orange is released, featuring an orange peel-infused variant of Bud Light with 4.2% alcohol content. |
| 2017 | AB launched 'Peach-A-Rita' and 'Orange-A-Rita', renamed 'Grape-Ahh-Rita' to 'Grape-A-Rita', and introduced 'Splash by Lime-A-Rita' line with lighter versions including 'Pine-Apple-Rita' and 'Coco-Nut-Rita'. In fall, they introduced 'Pome-Granate-Rita'. |
| 2016 | Budweiser launched Prohibition Brew non-alcoholic beer in the Canadian market, brewed in the same method as Budweiser with alcohol removed via evaporation. |
| 2016 | AB released multiple new 'Rita' flavors: 'Water-melon-rita', 'Grape-Ahh-Rita', and 'Cherry-Ahh-Rita'. |
| 2015 | AB InBev committed to ensuring low-alcohol and nonalcoholic beers would represent at least 20% of its global beer volume by 2025. |
| December 22 2015 | Anheuser-Busch announced the purchase of Breckenridge Brewery for an undisclosed sum. |
| February 2015 | AB introduced 'Lemon-Ade-Rita', a summer seasonal lemonade-flavored margarita. |
| August 2014 | AB released 'Apple-Ahh-Rita', a fall seasonal apple-flavored margarita available until November 2014. |
| 2013 | Square Mile Cider was launched. |
| 2013 | AB released winter seasonal 'Cran-Brrr-Rita' flavor, which was subsequently extended through January and February 2014 due to strong sales. |
| 2012 | Omission Beer was developed internally in Portland, Oregon. |
| 2012 | Anheuser-Busch introduced Natty Daddy, a malt liquor with 8% and 5.9% ABV, competing directly with MillerCoors brands. |
| 2012 | Lance Armstrong is dropped as Michelob Ultra's spokesperson after being accused of using performance-enhancing drugs. |
| April 2012 | Anheuser-Busch (AB) launched the first 'Bud Light Lime Ritas' line of flavored malt beverages, with the flagship 'Lime-a-Rita' flavor at 8% alcohol by volume. |
| 2010 | Achieved short-term environmental goals of reducing energy consumption by 5% and increasing renewable fuel usage from 8% to 15%. |
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