Arc'teryx
Canadian outdoor clothing company
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| 2022 | The Financial Times notes Arc'teryx's largest demographic as 'urbanites', signifying the brand's shift from purely outdoor gear to urban fashion. |
| 2022 | A viral TikTok trend emerges where users shower while wearing Arc'teryx jackets, accompanied by British rapper YT's song 'Arc'teryx', further cementing the brand's cultural relevance among Generation Z. |
| 2021 | Fast Company labels Arc'teryx as a cult brand, highlighting its significant cultural impact in fashion and outdoor wear. |
| 2020 | Arc'teryx began co-producing collections with high-fashion brands and designers, expanding their consumer market beyond outdoor enthusiasts. |
| 2019 | Chinese retailer Anta Sports bought a controlling 56% stake in Amer Sports. |
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