Burberry

British luxury fashion house

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May 2025 Burberry announced plans to reduce employee headcount by up to 1,700 jobs, part of a broader cost-cutting strategy to reduce expenses by £60 million by the end of 2027.
November 2024 Burberry launched a £40 million cost-cutting program, focusing on streamlining operations and refocusing on core outerwear and trench coats.
July 2024 Joshua Schulman replaced Jonathan Akeroyd as chief executive, following a profit warning and significant sales declines across global markets.
March 29 2023 A Burberry tote bag appeared in an episode of the TV series Succession, causing a significant spike in Google searches for Burberry and the 'Burberry tote bag', with searches increasing by over 310%.
November 30 2022 During an AEW Dynamite episode, wrestler Maxwell Jacob Friedman ('MJF') unveiled a custom AEW World Championship belt with a Burberry check pattern leather strap, dubbed the 'Big Burberry Belt', after previously winning the title on 19 November.
September 2022 Daniel Lee was announced as the new chief creative officer, replacing Riccardo Tisci.
April 2022 Jonathan Akeroyd took over as chief executive of Burberry, succeeding Marco Gobbetti, with a £6m golden hello.
September 2018 Burberry announced it would stop burning unsold goods and cease using real fur in its products.
March 2018 Riccardo Tisci was named chief creative officer of Burberry, succeeding Christopher Bailey.
July 2017 Marco Gobbetti replaced Christopher Bailey as CEO of Burberry.
April 2014 Christopher Bailey became CEO of Burberry while retaining the role of chief creative officer, with a basic salary of £1.1m and potential total compensation up to £10m.

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