Burger King
Global chain of hamburger fast food restaurants headquartered in Florida
Follow Burger King on Notably News to receive short updates to your email — rarely!
| January 2025 | Burger King returned to Slovenia in early 2025. |
| 2024 | Burger King rebrands Kids Meals as King Jr meals. |
| February 2024 | Burger King reopened in Azerbaijan, currently available only through Bolt Food delivery service. |
| January 2024 | Restaurant Brands International announced plans to purchase Carrols Restaurant Group, the largest Burger King franchisee, for around $1 billion, with plans to remodel 600 restaurants and sell them back to franchisees over five to seven years. |
| 2023 | Burger King UK announced plans to offer a Vegan Royale Bakon King, made with vegan bacon, cheese, and a burger by The Vegetarian Butcher. |
| 2023 | Burger King used the self-deprecating marketing slogan 'We give up.' to promote the Chicken Royale in the UK. |
| 2023 | The 'Whopper Whopper' song continued to be used in Burger King advertisements. |
| November 2023 | Federal Court ruled against McDonald's, finding that 'Big Jack is not deceptively similar to Big Mac', and the burger returned as a limited time item. |
| November 16 2023 | Burger King began testing the new Breakfast Grill'wich Sandwich, featuring a flame-grilled flatbread with eggs, American cheese, and a choice of meat (bacon, sausage, or Black Forest ham) at participating restaurants for a limited time. |
| October 2023 | Tom Curtis, president of Burger King U.S. & Canada, announced a new store design called 'The Sizzle' at the annual franchisee convention, aimed at modernizing restaurants and improving business after the COVID-19 pandemic. |
| October 2023 | The first Burger King restaurant was opened in Bosnia and Herzegovina. |
| February 2023 | Josh Kobza was appointed CEO of Restaurant Brands International (RBI), having previously served as CFO, CTO, and COO. |
| 2022 | Burger King terminated its franchising contract with AmRest, effectively ending new Burger King restaurant openings in Central and Eastern Europe. |
| 2022 | Released 'Have it Your Way' commercials that went viral on social media, particularly after the 2022-23 NFL playoffs, gaining significant media attention and even making it to music streaming services like Spotify in February 2023. |
| 2022 | The 'Whopper Whopper' song, a variation of the original Burger King jingle, was played in advertisements. |
| 2022 | Burger King collaborated with Batwheels, a DC animated series, for a promotional marketing campaign targeting children and animation fans. |
| 2022 | Burger King introduces the current slogan 'You Rule', which continues to the present. |
| 2022 | Burger King opened its first location in Djibouti at Bawadi Mall in Djibouti City. |
| March 2022 | Burger King claimed to have suspended corporate support and operations in Russia in response to the invasion of Ukraine. |
| March 28 2022 | A lawsuit was filed against Burger King claiming false advertising, alleging that the Whopper appears 35% larger in advertising compared to its actual size. |
| 2021 | All Big Jack variants were removed from the Hungry Jack's menu. |
| 2021 | Restaurant Brands Asia expanded to Indonesia by acquiring an 83.24% stake in PT Sari Burger Indonesia (Burger King Indonesia) at an enterprise value of 183 million. |
| 2021 | Tom Curtis was appointed president of Burger King U.S. and Canada. |
| 2021 | Burger King launched a cross-promotional campaign featuring Looney Tunes and DC Comics characters |
| 2021 | Burger King emphasizes its flame-broiling with the slogan 'It's not a secret, it's real fire'. |
| 2021 | Burger King entered Nigeria with its first location in Victoria Island, Lagos, operated by Zammarieh. |
| 2021 | Burger King entered Mauritius with its first location at Bagatelle Mall, operated by CG Royal Food, with plans to open 10 restaurants by 2021. |
| 2021 | Tahua Partners acquired the Burger King franchise in New Zealand. |
| 2021 | Burger King closed its operations in Afghanistan at Bagram Airfield following the US military withdrawal, after previously operating only for US troops. |
| November 2021 | Burger King New Zealand launched a new slogan variation 'Have it our way' in November 2021, modifying their long-standing marketing approach. |
| March 8 2021 | Faced severe criticism for a controversial International Women's Day marketing campaign with a tweet stating 'Women belong in the kitchen', which was widely labeled as sexist. Burger King UK deleted the tweet and issued an apology 12 hours later. |
| February 2021 | Burger King began testing a customer loyalty rewards program called 'Royal Perks' in select cities. |
| 2020 | Hungry Jack's introduced the Big Jack in Australia, a version of the Big King with slightly altered recipe including extra lettuce and repositioned pickles. |
| 2020 | Restaurant Brands Asia launched its initial public offering (IPO) and was listed on the National Stock Exchange of India and Bombay Stock Exchange. |
| 2020 | Burger King developed a cross-promotional marketing campaign combining Looney Tunes characters with DC Comics properties. |
| 2020 | Burger King launched a marketing campaign for Wonder Woman 1984, promoting movie-related products and themed menu items. |
| 2020 | Burger King closed operations in Slovenia. |
| 2020 | Burger King reentered the Nicaraguan market. |
| 2020 | The first 3 Burger King restaurants opened in Estonia during the COVID-19 pandemic, uniquely launched via Zoom through Tallink. |
| 2020 | Burger King opened its first location in Ethiopia at Bole International Airport, operated by Belayab Foods Production PLC. |
| December 2020 | Burger King restaurants were opened in Latvia and Lithuania, expanding the brand's presence in the Baltic region. |
| December 14 2020 | Burger King India launched its initial public offering (IPO) on the BSE and NSE, which was subscribed over 150 times. The stock opened at nearly double the IPO price. |
| August 2020 | McDonald's sued Hungry Jack's in the Federal Court of Australia over trademark infringement related to the Big Jack burger. |
| July 2020 | Announced selling Whopper patties made from cows on a low methane diet. |
| April 2020 | Burger King in New Zealand went into receivership due to the COVID-19 pandemic. |
| February 2020 | Announced removal of artificial preservatives, colors, and flavors from the Whopper by the end of 2020. |
| 2019 | Lennar moved into Burger King's former headquarters building. |
| 2019 | Burger King planned to close up to 250 low-volume locations per year, with closures to begin in 2020. |
| 2019 | Burger King launches two notable marketing campaigns: 'Eat Like Andy' for Super Bowl LIII and '100% Whopper, 0% Beef' for marketing the Impossible Whopper. |
| 2019 | Burger King ran a marketing campaign for Detective Pikachu, promoting movie-themed menu items and collectibles tied to the live-action Pokémon film. |
|
We are only showing the most recent entries for this topic. |
|
This contents of the box above is based on material from the Wikipedia articles List of countries with Burger King franchises, Big King, List of Burger King products, Burger King franchises, List of Burger King marketing campaigns, Burger King breakfast sandwiches, History of Burger King & Burger King, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.