Cadbury
British multinational confectionery company
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| January 2025 | Cadbury launched the 'Made To Share' advertising campaign, featuring a creative approach to chocolate bar packaging where pieces are divided unequally and assigned based on individual contributions. |
| 2024 | Top Deck bar was re-launched after a period of absence. |
| December 23 2024 | Cadbury lost its Royal Warrant after 170 years, no longer holding the designation under King Charles III. |
| January 8 2024 | Mondelez International announced plans to celebrate Cadbury's 200th anniversary with promotions, celebrations, and retro packaging designs. |
| 2023 | Dream with Oreo was relaunched |
| May 2023 | Muller recalled six Cadbury desserts due to potential listeria contamination as a precautionary measure. |
| 2022 | Channel 4 Dispatches programme 'Cadbury Exposed' revealed evidence of child labour in Cadbury's cocoa farming supply chain. Mondelez International, Cadbury's parent company, initially did not comment, then released a statement acknowledging the findings and promising to launch an investigation after the programme aired. |
| 2022 | Cadbury's royal warrant from Queen Elizabeth II ended. |
| 2021 | Dairy Milk Breakaway was relaunched as part of the Cadbury Old Gold Breakaway line |
| 2021 | Central Bureau of Investigation (CBI) conducted raids on Cadbury India Ltd premises in Haryana and Himachal Pradesh, filing an FIR against the company for alleged corruption related to excise benefits between 2009 and 2011. |
| 2021 | Cadbury's Claremont factory produced a company-record amount of chocolate, making it the largest chocolate factory in the Southern Hemisphere. |
| 2020 | Conducted the Secret Santa campaign virtually due to the COVID-19 pandemic. |
| 2019 | Dream with Oreo was discontinued |
| 2019 | Cadbury launched the 'Treasures' marketing campaign in the UK and Ireland, which unintentionally encouraged illegal metal-detecting and digging at protected archaeological sites. The campaign drew significant criticism from archaeologists for potentially damaging historical sites in the pursuit of treasure. |
| 2018 | In a YouGov poll, Cadbury's Chocolate Digestives were ranked as the second most popular biscuit in the UK, behind McVitie's Chocolate Digestives. |
| July 2018 | Cadbury announced the launch of a new Dairy Milk version with 30% less sugar. |
| May 4 2018 | Cadbury World in Dunedin was reported to be closing after the Ministry of Health purchased the former factory site to build a new public hospital. |
| March 2018 | Cadbury terminated its production in New Zealand, closing the Dunedin factory. |
| 2017 | Dream chocolate with Oreo was first launched |
| 2017 | Darkmilk chocolate bar was launched, introducing a new chocolate variety. |
| 2017 | Cadbury/Mondelez agreed to pay a $13 million FCPA penalty for making illicit payments to government officials to obtain factory licences and approvals. |
| 2017 | Cadbury closed its visitor's centre in Hobart. |
| October 17 2017 | Cadbury officially announced the complete shift of New Zealand brand production to Australia after failing to find a local supplier. |
| August 2017 | Cadbury announced the shedding of 50 workers from its Hobart factory. |
| June 22 2017 | A local crowdfunding initiative by Dunedin Manufacturing Holdings (DMH) to keep the factory running was abandoned due to Mondelez's production requirements. |
| February 16 2017 | Cadbury announced plans to close its Dunedin factory by March 2018, estimated to result in 350 job losses. |
| January 2017 | Cadbury became the official snack partner of the Premier League, sponsoring the Premier League Golden Boot and Golden Glove awards. |
| 2015 | Cadbury began downsizing its products, including trimming chocolate block sizes. |
| 2015 | The Australian Cadbury factory in Hobart reduced its workforce by 80 employees. |
| 2014 | Cadbury Dairy Milk was ranked as the best-selling chocolate bar in the United Kingdom. |
| April 21 2014 | Cadbury India changed its corporate name to Mondelez India Foods Limited. |
| 2013 | Cadbury chocolate wrappers were identified as one of the top three most common brands of litter found on UK streets, according to the environmental charity Keep Britain Tidy. |
| 2012 | Cadbury temporarily won a trademark dispute in the United Kingdom for its distinctive purple wrapper color (Pantone 2685C). |
| August 4 2011 | Kraft Foods announced they would split into two companies, with the confectionery business becoming Mondelēz International. |
| June 2010 | Cadbury-Wedel's Polish division was sold to Lotte of Korea, a condition set by the European Commission for the Kraft takeover. |
| April 22 2010 | Phil Rumbol, creator of the famous Cadbury Gorilla advertisement, announced he would leave the company in July following Kraft's takeover. |
| February 9 2010 | Kraft announced plans to close the Somerdale Factory in Keynsham, resulting in 400 job losses. |
| February 5 2010 | Kraft achieved 75% of Cadbury shares, enabling delisting from the stock market. |
| February 3 2010 | Cadbury's chairman Roger Carr, CEO Todd Stitzer, and CFO Andrew Bonfield announced their resignations. |
| February 2 2010 | Kraft secured over 71% of Cadbury's shares, moving towards finalizing the takeover. |
| January 22 2010 | Hershey announced it would not counter Kraft's final offer for Cadbury. |
| January 19 2010 | Cadbury and Kraft Foods reached a deal for Kraft to purchase Cadbury for £8.40 per share, valuing the company at £11.5bn. |
This contents of the box above is based on material from the Wikipedia articles List of Cadbury brands, Cadbury, History of Cadbury & Cadbury Dairy Milk, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.