California Milk Processor Board
US nonprofit marketing board
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| 2023 | The board launched the 'Get Real Inc.' campaign, a fictional start-up addressing Hispanic and Latino Americans in Spanish, highlighting modern societal detachment from authenticity and responding to the growing trend of alternative milk products. |
| 2011 | The board launched and quickly halted the controversial 'Everything I do is wrong' campaign after criticism of bigotry, subsequently creating www.gotdiscussion.org to capitalize on the negative publicity. |
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