Chuck E. Cheese

US arcade / themed pizza entertainment chain

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May 2025 The company announced the launch of its 'CEC Media Network', a digital out-of-home network to be featured in its venues.
2025 Planned expansion to Jamaica and Guyana.
April 2025 The company announced that all 125 of its active play areas would be renamed from 'Adventure Zone' to 'Chuck E.'s Superhero Playground'.
March 2025 First Chuck E. Cheese opened in the Dominican Republic, located in Sambil Mall in Santo Domingo, franchised by Leo Castellon.
March 2025 Pasqually's Pizza & Wings was shut down after being used as a testing ground for new menu items targeting audiences outside of the Chuck E. Cheese demographic.
February 2025 Rebranded Fun Spot Arcade to 'Chuck's Arcade', with first location opening at Mall of Georgia in Buford, Georgia, and second location at Pheasant Lane Mall in Nashua, New Hampshire.
February 9 2025 CEO David McKillips confirmed the Mississauga, Ontario, Canada location would keep their animatronic stage.
2024 Chuck E. Cheese expanded to Kuwait.
December 2024 Announcement of Chuck E. Cheese's official debut in the United Kingdom, targeting Glasgow, Manchester, and Bristol.
December 2024 First Chuck E. Cheese location announced to open in Guyana through a multi-unit franchise agreement.
October 2024 Chuck E. Cheese announced a partnership with Thrifty Ice Cream to create a birthday cake-flavored ice cream, to be sold at 34 Chuck E. Cheese fun centers and 350 Rite-Aid locations in Southern California.
September 2024 Chuck E. Cheese launched Fun Spot Arcade at the Trumbull Mall in Connecticut, a new mall arcade chain that uses the Play Pass card system but lacks direct Chuck E. Cheese branding.
August 2024 Chuck E. Cheese announced a national tiered membership program.
August 2024 The company announced a national tiered membership program.
June 2024 The company began testing a small obstacle course called the 'Ninja Run' at the Grand Prairie, Texas location, with plans to expand to more US locations in 2025.
May 24 2024 After initial plans to phase out animatronics, Chuck E. Cheese announced that additional locations in Charlotte, North Carolina; Hicksville, New York; and Springfield, Illinois would keep their animatronic stages.
March 2024 Announced first location in Perth, Western Australia would be opening.
February 2024 First Chuck E. Cheese location opens in Egypt at Sheik Zayed's Royal Mall.
January 2024 CEC Entertainment announced a new game show developed by Magical Elves, featuring adults competing with larger versions of classic Chuck E. Cheese arcade games like pinball, air hockey, and Skee-Ball.
January 2024 Announcement of Chuck E. Cheese's return to Australia with a multi-unit franchise partnership with Royale Hospitality Group.
November 10 2023 Northridge, California location became the first 'legacy and new' store to keep their animatronic stage, with Nolan Bushnell attending the grand reopening.
April 2023 The company began testing a small trampoline zone for children at the Brooklyn, New York location, which was later installed in most company-owned US and Canadian locations.
February 2023 Third Chuck E. Cheese location opens in Port of Spain, Trinidad & Tobago.
2022 Chuck E. Cheese expands to Qatar.
August 2022 Announcement made for the first Chuck E. Cheese in Egypt, planned for Sheik Zayed's Royal Mall.
2021 Expanded to Bahrain with new locations.
2021 Chuck E. Cheese begins operations in Bahrain.
2020 Chuck E. Cheese retired paper tickets and transitioned to electronic tickets stored on Play Pass cards, modernizing their arcade ticket redemption system.
2020 Bella Bunny was promoted to a main character in the Chuck E. Cheese band, becoming the tambourine player.
December 2020 CEC Entertainment emerged from bankruptcy under the ownership of its lenders, led by Monarch Alternative Capital, successfully restructuring the company's financial situation.
September 2020 CEO David McKillips announced the launch of a new entertainment division aimed at producing movies and TV shows featuring Chuck E. Cheese characters.
July 2020 Darien, Illinois location replaced their 3-Stage animatronics with Studio C 2000 backdrops and a 16-movement animatronic.
June 25 2020 CEC Entertainment filed a voluntary petition for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the Southern District of Texas, facing $1–2 billion in debt due to the COVID-19 pandemic's financial impact.
March 2020 Chuck E. Cheese launched a ghost kitchen called Pasqually's Pizza & Wings during the COVID-19 pandemic, offering pizza, wings, desserts, and other food through delivery services. The brand is named after Pasqually P. Pieplate, a character from the restaurant's animatronic band.
2019 Chuck E. Cheese expands to Jordan.
2019 Restaurant name is further simplified from 'Chuck E. Cheese's' to 'Chuck E. Cheese'.
July 29 2019 The proposed merger between CEC Entertainment and Leo Holdings Corporation was terminated.
2018 Bella Bunny was first introduced as a new character in the Chuck E. Cheese band.
August 2017 The company piloted a new design concept at seven locations, known as Chuck E. Cheese Pizzeria & Games (Chuck E. Cheese 2.0), featuring upscale decor, an open kitchen, digital Play Pass card system, and replacing animatronic stages with dance floors.
2016 The company introduced 'Chuck E.'s Play Pass' card system, replacing traditional tokens and providing a new method for customers to access and play arcade games.
2016 Chuck E. Cheese opens a location in San Fernando, Trinidad & Tobago.
May 2015 The 'Chuck E. Live Stage' (Stage V2 or 'Dance Floor') was created, featuring no animatronics and performances only with costumed characters.
2014 First Chuck E. Cheese location opens in Chaguanas, Trinidad & Tobago.
October 2014 CEC Entertainment acquired all locations of Peter Piper Pizza, which continues to operate under its original name.
February 2014 Apollo Global Management acquired CEC Entertainment, Inc. for $54 per share, totaling approximately $950 million.
August 2013 Montgomery, Alabama location became the first Chuck E. Cheese's in 11 years to open without any animatronics, using a Circles of Light stage.
2012 Chuck E. Cheese is rebranded into a slimmer, Rockstar-themed version in response to the previous year's sales decline.
September 2012 The 'Circles of Light' stage at the Montfort Drive location in Dallas, Texas removed their animatronic, initially using the stage platform for costumed character performances.
August 2012 The first Chuck E. Cheese's location opened without animatronics in Montgomery, Alabama.
July 2012 The mascot was redesigned again, this time as a rockstar playing a guitar. Jaret Reddick, vocalist and guitarist of Bowling for Soup, replaced Duncan Brannan as the character's voice.

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