Educational toys
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We include updates on Rubik's Cube, Sea-Monkeys, Silly Putty, Fidget spinner, Newton's cradle, American Girl, Euler's Disk, Drinking bird, Slinky, V.Smile, Lego Mindstorms, Pop it, Meccano, Sega Pico, Gilbert U-238 Atomic Energy Laboratory, Erector Set ... and more.
| 2024 | Lila Monetti is chosen as the Girl of the Year doll. |
| March 2024 | Relocated store from Galleria Dallas to The Shops at Park Lane in Dallas. |
| February 2024 | American Girl released three additional Disney Princess dolls: Cinderella, Tiana, and Ariel. |
| 2023 | Reopened Los Angeles flagship store at Westfield Century City, moving from its original location in The Grove. |
| December 2023 | Mattel Films partnered with Paramount Pictures on a live-action feature, with Lindsey Anderson Beer as screenwriter and producer. |
| December 2023 | American Girl released The Classic Barbie by American Girl collector doll. |
| September 2023 | American Girl released a toy soldier collector doll in partnership with FAO Schwarz. |
| August 2023 | American Girl released three Disney Princess dolls: Jasmine, Belle, and Rapunzel. |
| July 2023 | Permanently closed all American Girl shops in Indigo stores. |
| June 2 2022 |
Water rocket
NPO Showa Gakuen (Japan) sets the Guinness World Record for the largest water rocket, measured and launched in Taiki, Hokkaido, Japan.
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| May 2022 | The American Girl Podcast Network was established, with its first series being 'American Girl 10-minute Mysteries' featuring the character Molly McIntire solving mysteries. |
| 2021 |
Nintendo Labo
Two Laid-Back Camp Virtual games released with Labo VR support.
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| 2021 |
Nintendo Labo
Nintendo released Game Builder Garage, a software development tool largely based on the Toy-Con Garage programming interface from Nintendo Labo.
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| 2021 | American Girl is inducted into the National Toy Hall of Fame, recognizing its significant contribution to toy design and cultural representation. |
| 2020 |
Nintendo Labo
CESA Games White Papers revealed the Variety Kit had sold 1.31 million units.
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| 2020 |
Nintendo Labo
Nintendo Labo was nominated for the New York Game Awards' Coney Island Dreamland Award for Best AR/VR Game
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| 2020 | American Girl continued the Swarovski partnership, releasing three unique collector dolls: Sweet as Rose, Boho Chic, and Fuchsia Feathers. Only one of each doll was produced, with each gown containing 1,000 or more Swarovski crystals. |
| 2020 | Closed all three stores in the Middle East. |
| July 2020 | An internet meme featuring a parody 'Karen' American Girl doll sparked controversy, with American Girl responding that they were 'disgusted' by the post but had no intention to censor it. |
| July 30 2020 |
Nintendo Labo
Grid Autosport added support for the Vehicle Kit.
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| January 2020 |
Nintendo Labo
Neonwall updated with Toy-Con VR Goggles support.
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| 2019 |
Nintendo Labo
Nintendo Labo was nominated for the Golden Joystick Awards' Best VR/AR Game
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| 2019 |
Nintendo Labo
Nintendo Labo won multiple awards, including the New York Game Awards' Central Park Children's Zoo Award for Best Kids Game
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| 2019 |
Nintendo Labo
Nintendo Labo won the CEDEC Awards' Game Design category
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| 2019 | The American Girls Podcast was launched, co-hosted by historians Allison Horrocks and Mary Mahoney, exploring each book in the American Girl series and contextualizing the stories within pop culture. |
| 2019 | American Girl launched the Collector Doll Series, debuting with the Holiday Collector doll in partnership with Swarovski. Three dolls were produced, each featuring Swarovski crystals. |
| October 2019 | Released the Sphero RVR, a programmable robot with modular parts and all-terrain capability, priced at $249. |
| September 5 2019 |
Nintendo Labo
Spice and Wolf VR released with Toy-Con VR Goggles support.
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| August 2019 | Acquired littleBits, a New York City-based startup. |
| July 30 2019 |
Nintendo Labo
Captain Toad: Treasure Tracker updated to add a VR mode allowing play of four levels and a 360° view of the course selection screen using Toy-Con VR Goggles.
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| May 2019 |
Nintendo Labo
Super Smash Bros. Ultimate introduced a limited VR mode.
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| May 27 2019 |
Nintendo Labo
Nintendo Switch version of Spice and Wolf VR with Toy-Con VR Goggles support was announced.
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| May 23 2019 |
Nintendo Labo
Puchikon 4 SmileBASIC released in Japan with support for multiple Toy-Con kits including Piano, House, Fishing Rod, Motorbike, and Robot.
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| April 2019 |
Nintendo Labo
The Legend of Zelda: Breath of the Wild and Super Mario Odyssey updated to support VR game modes through the VR Kit.
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| April 19 2019 |
Nintendo Labo
Moto Rush GT released with support for the Toy-Con Motorbike.
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| April 12 2019 |
Nintendo Labo
Nintendo released the VR Kit for the Nintendo Switch, featuring cardboard virtual reality goggles and attachable accessories including a Blaster, camera, bird, elephant head, and pinwheel, designed to provide a stereoscopic 3D viewing experience similar to Google Cardboard.
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| February 2019 | Mattel Films and MGM announced the development of a live-action children's movie based on the American Girl doll line. |
| February 19 2019 | Announced the Sphero RVR, a programmable tank-tracked robot kit, on Kickstarter. |
| January 2019 |
Nintendo Labo
Fishing Star: World Tour announced support for the Toy-Con Fishing Rod in Famitsu magazine.
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| January 2019 | The final issue of American Girl magazine was published, marking the end of its 27-year run. |
| 2018 |
Nintendo Labo
The Variety Kit sold 90,410 copies within its first week in Japan, topping the all-format sales chart.
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| 2018 |
Nintendo Labo
Nintendo Labo was nominated for Golden Joystick Awards' Nintendo Game of the Year
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| 2018 |
Turing Tumble
Turing Tumble won the Parents' Choice Gold Award, recognizing its educational value and innovative design for children.
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| 2018 |
Turing Tumble
The device was named 'Best Toys of the Year' by the American Specialty Toy Retailing Association (ASTRA), highlighting its significance in educational toy design.
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| 2018 | Opened a store in Manama, Bahrain. |
| 2018 | Discontinued Disney-licensed robot products including BB-8, R2-D2, and Lightning McQueen after partnership ended. |
| December 2018 | American Girl announced the discontinuation of the magazine, with the January/February 2019 issue being the final publication. |
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This contents of the box above is based on material from the Wikipedia articles Water rocket, Nintendo Labo, Newton's cradle, Turing Tumble, Sphero, Hydrophobic sand & American Girl, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.