FAO Schwarz

American toy brand and store

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2024 A new FAO Schwarz location opened in Paris at Galeries Lafayette Haussmann department store.
2021 Featured in the TV series 'Hawkeye', with a climactic scene at the 30 Rockefeller Plaza location, including a shot of a character on the dance-on piano.
November 2021 A FAO Schwarz store opened in Milan, Italy.
2019 Parodied in The Simpsons episode 'Crystal Blue-Haired Persuasion' with a healing crystal shop named 'FAO Quartz'.
2019 A FAO Schwarz shop opened in Arnotts department store in Ireland, replacing its original toy shop.
2019 ThreeSixty Group expanded FAO Schwarz by opening new locations in Chicago, Beijing, London, and Dublin.
March 2019 A FAO Schwarz store opened at Midway International Airport in Chicago.
December 2018 A second FAO Schwarz store opened at LaGuardia Airport in New York.
November 16 2018 FAO Schwarz opened a new store at 30 Rockefeller Plaza in Rockefeller Center, featuring live toy demonstrations and carrying rare toys like BRIO.
October 2018 FAO Schwarz launched pop-up stores in 90 Hudson's Bay Company stores across Canada for the Christmas holiday season.
August 2018 ThreeSixty Group announced plans to open two new FAO Schwarz stores in New York City.
October 2016 ThreeSixty Group, Inc. acquired FAO Schwarz from Toys 'R' Us, Inc., marking a significant change in the company's ownership.
2015 FAO Schwarz closed its historic Fifth Avenue location permanently.
May 2011 Featured in 'The Smurfs' movie, with scenes shot over five nights in May.
2010 Indirectly referenced in 'Toy Story 3' by Lots-o-Huggin' Bear.

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