KB Toys

American chain of toy stores

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November 2024 Firefly Brand Management Partnership announced plans to bring back KB Toys.
2020 Strategic Marks failed to renew the KB Toys trademark, causing it to become abandoned.
March 2019 Kassoff cited lack of funding as the reason for not opening the planned pop-up stores, seeking an investment bank to finance 200-250 temporary stores.
November 2018 Kassoff announced a delay of the KB Toys relaunch until 2019 to better prepare the company's infrastructure.
March 2018 Strategic Marks founder Ellia Kassoff announced plans to open 1,000 KB Toys pop-up stores across America for Black Friday in November 2018.
2016 Strategic Marks purchased the KB Toys brand and planned to revive stores.

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