Lacoste
French clothing company
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| August 2025 | Lacoste temporarily replaces its iconic crocodile logo with a 'GOAT' logo in honor of Novak Djokovic, as part of a limited-edition branding campaign ahead of the US Open. |
| 2024 | Lacoste starts sponsoring the Paris Masters, expanding its presence in professional tennis tournaments in France. |
| 2024 | Lacoste enters a worldwide license agreement with Haddad Brands for the design, production, and marketing of its kids' collections. |
| 2024 | Lacoste returns to presenting collections at Paris Fashion Week, expanding its presence in the fashion industry. |
| June 2024 | Lacoste announces the launch of its new fragrance, Lacoste Original. |
| 2023 | Jil Teichmann's sponsorship with Lacoste ends. |
| 2023 | Pelagia Kolotouros becomes the creative design director of Lacoste, marking a new leadership era for the brand's creative direction. |
| 2023 | Louise Trotter concluded her four-year tenure as creative director of Lacoste. |
| November 6 2023 | The Supreme Court of the Philippines ruled in favor of Crocodile International Pte. Ltd. in a long-standing legal dispute with Lacoste over trademark rights, stating there was no confusing similarity between the two crocodile logos. |
| 2022 | Lacoste ended its previous relationship with Coty Inc. and signed a 15-year worldwide licensing agreement with Interparfums, with plans to launch a new perfume line in 2024. |
| February 2022 | Lacoste continues business operations in Russia during the full-scale Russian invasion of Ukraine, drawing criticism from advocacy groups and human rights organizations for not suspending its activities in the Russian market. |
| 2021 | Benoît Paire's sponsorship with Lacoste concludes. |
| July 2020 | Lacoste agreed to cease all business activities with suppliers and subcontractors located in the Xinjiang region. |
| March 2020 | The Australian Strategic Policy Institute accused Lacoste, among 82 major brands, of being connected to forced Uyghur labor in the Xinjiang region. |
| 2019 | Lacoste appointed Chinese singer/actor Z.Tao as their first brand spokesperson for the Asia Pacific region. |
| 2019 | Lacoste collaborated with Supreme for the third consecutive year, releasing another co-branded clothing collection. |
| 2019 | Novak Djokovic's brand ambassador contract was extended by three years. |
| 2018 | Alizé Cornet's sponsorship with Lacoste ends. |
| 2018 | Lacoste formed a joint venture with the Pentland Group, continuing their global licensee relationship for footwear that had existed since 1991. |
| 2018 | Louise Trotter began her tenure as creative director of Lacoste, serving in this role for four years. |
| 2018 | Lacoste continued collaboration with Supreme, releasing another co-branded clothing collection. |
| 2017 | Elena Vesnina sponsorship with Lacoste ends. |
| 2017 | Lacoste collaborated with Supreme to release a co-branded clothing collection. |
| 2017 | Tennis player Novak Djokovic was named brand ambassador and 'the new crocodile' for Lacoste, signing a five-year contract with multiple advertising campaign appearances. |
| 2012 | Lacoste was fully acquired by Swiss family-held group Maus Freres, valuing the company at 1 billion euros. |
| 2010 | Lacoste introduced its first fashion jewelry line through a four-year license with GL Bijoux Group. |
| 2010 | Lacoste entered into a licensing agreement with Marchon Eyewear to design, produce, and distribute Lacoste-branded optical and sunglasses. |
| September 2010 | Felipe Oliveira Baptista succeeded Christophe Lemaire as the creative manager of Lacoste. |
This contents of the box above is based on material from the Wikipedia articles Lacoste & Bernard Lacoste, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.