Lavazza

Italian coffee company

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November 2022 Lavazza announced the acquisition of MaxiCoffee, a French coffee roaster, distributor, and services supplier.
2020 Lavazza published a sustainability report revealing that only one out of ten of their production companies held Fairtrade certification.
September 2020 Lavazza reached an agreement to become the official coffee brand of Juventus FC, further establishing their presence in sports sponsorship.
2019 Lavazza partnered with PepsiCo to launch canned ready-to-drink cappuccino in Europe, diversifying its product offering.
2019 A lawsuit was filed against Lavazza alleging false intellectual property claims against American resellers on Amazon.com.
2018 Platon was featured as the photographer for the Lavazza Calendar.
2018 Lavazza became a sponsor of Liverpool F.C., expanding their sports sponsorship portfolio.
2018 Lavazza bought the drinks division of Mars UK for $650 million, significantly increasing its market presence.
May 2017 Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee, furthering its global expansion strategy.
February 2016 Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts, expanding its international brand portfolio.

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