Lavazza
Italian coffee company
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November 2022 | Lavazza announced the acquisition of MaxiCoffee, a French coffee roaster, distributor, and services supplier. |
2020 | Lavazza published a sustainability report revealing that only one out of ten of their production companies held Fairtrade certification. |
September 2020 | Lavazza reached an agreement to become the official coffee brand of Juventus FC, further establishing their presence in sports sponsorship. |
2019 | Lavazza partnered with PepsiCo to launch canned ready-to-drink cappuccino in Europe, diversifying its product offering. |
2019 | A lawsuit was filed against Lavazza alleging false intellectual property claims against American resellers on Amazon.com. |
2018 | Platon was featured as the photographer for the Lavazza Calendar. |
2018 | Lavazza became a sponsor of Liverpool F.C., expanding their sports sponsorship portfolio. |
2018 | Lavazza bought the drinks division of Mars UK for $650 million, significantly increasing its market presence. |
May 2017 | Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee, furthering its global expansion strategy. |
February 2016 | Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts, expanding its international brand portfolio. |
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