Mattel
American multinational toy manufacturing and entertainment company
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| 2025 | Mattel plans to sell Minecraft movie-related toys. |
| 2024 | Mattel Adventure Park is set to open in Glendale, Arizona, featuring themed attractions from brands like Barbie, Hot Wheels, Thomas & Friends, and Uno. |
| 2024 | Mattel expanded Barbie line to include dolls representing individuals with Down syndrome and vision impairments. |
| November 2024 | Mattel discovered and apologized for an inadvertent website link error on Wicked themed dolls, and addressed a leaked Ariana Grande song from Wicked dolls. |
| October 21 2024 | Mattel Television Studios announced co-development of a new television series in the Pingu franchise with Aardman Animations. |
| 2023 | Mattel continued selling Minecraft toys including dolls and plushies. |
| 2023 | Mattel started producing Trolls dolls and figures, continuing into the present. |
| November 16 2023 | Michelle Mendelovitz was hired to head the Mattel Television division. |
| September 2023 | Mattel announced a new game called Pictionary Vs. AI, an AI-powered version of the visual guessing game. |
| July 21 2023 | Barbie film released in theaters worldwide by Warner Bros. Pictures, grossing over $1.4 billion and becoming the #1 highest-grossing movie in Warner Bros. Pictures' 100-year history. |
| February 16 2023 | Mattel published its content slate portfolio for 2023–24 and 2024–25 fiscal years, including revivals of Fireman Sam and Barney. |
| January 2023 | Mattel collaborated with Minecraft and Cyclone Designs to release the Camp Enderwood DLC map, a free download available in the Minecraft Marketplace featuring a summer camp-themed interactive experience. |
| 2022 | Mattel released a new Minecraft toy line, expanding their product range into the digital gaming merchandise market. |
| 2022 | Mattel continued selling Minecraft toys including dolls and plushies. |
| 2022 | Monster High toy line is reintroduced after a hiatus. |
| 2022 | Mattel resumed production of Frozen toy line, renewing the popular Disney franchise merchandise. |
| December 2022 | Mattel made three Masters of the Universe characters available for purchase on Rec Room, a virtual reality multiplayer online game. |
| December 2022 | The winning Rodger Dodger design from the Hot Wheels Unleashed Design Battle was transformed into a real Hot Wheels toy and made available for global purchase. |
| November 2022 | Mattel collaborated with Mediatonic to include Masters of the Universe characters in Fall Guys, a free battle royale-style game available on Nintendo Switch, PlayStation, Xbox, and PC for a limited time. |
| October 21 2022 | Mattel announced an agreement extension with Netflix to make pre-2017 film catalogue available and release the interactive Barbie special 'Barbie: Epic Road Trip'. |
| September 2022 | Mattel launched Barbie and Polly Pocket characters on Roblox's Livetopia game, allowing players to explore Barbie's Dreamhouse in celebration of the toy's 60th anniversary. The launch included plans for a Barbie DreamHouse Tycoon game where players can customize characters and play career-themed games. |
| July 2022 | Mattel Films and Skydance announced the development of a live-action movie based on Matchbox die-cast toy vehicles. |
| June 2022 | Hot Wheels partnered with Forza Horizon 5 video game to reveal a Hot Wheels expansion pack. |
| April 2022 | Mattel launched a new He-Man and the Masters of the Universe game on Roblox, developed by Gamefan, featuring a player-versus-player (PvP) battle-style gameplay across Xbox One, PC, and mobile devices. |
| April 5 2022 | Mattel board of directors named Steven Totzke as company co-president alongside Richard L. Dickson. |
| February 2022 | Hot Wheels Unleashed Design Battle contest concluded, with over 10,000 livery designs submitted for the Rodger Dodger model. |
| January 2022 | Hot Wheels Unleashed Design Battle contest began, inviting players to submit car designs using the in-game Livery Editor for the Rodger Dodger die-cast model. |
| 2021 | Mattel released two digital games: Skip-Bo and Hot Wheels Unleashed, further diversifying their gaming offerings. |
| 2021 | Mattel began selling Minecraft toys including dolls and plushies. |
| 2021 | Hot Wheels was named the top-selling global toy of the year by The NPD Group. |
| December 16 2021 | Mattel Films announced its first project based on outside intellectual property: Christmas Balloon, a film about a young girl trying to send a Christmas message to Santa via a balloon. |
| November 20 2021 | Mattel launched a non-fungible tokens (NFTs) marketplace for Barbie and Hot Wheels digital collectibles. |
| October 21 2021 | Barbie Return to Dreamtopia web mini-serial spin-off completes release |
| September 2021 | Mattel and Milestone released Hot Wheels Unleashed, an arcade-style racing video game available on multiple gaming platforms including PC, PS4, PS5, Xbox One, Xbox Series X|S, and Nintendo Switch. |
| September 7 2021 | Mattel hired Philip Breman, former NBCUniversal vice president, as vice president overseeing live-action scripted and unscripted series development. |
| August 30 2021 | Mattel struck a deal with Mill Creek Entertainment and NCircle Entertainment for DVD, Blu-ray, and Digital HD distribution of Netflix-based content in the U.S. and Canadian markets. |
| July 21 2021 | Barbie Return to Dreamtopia web mini-serial spin-off begins release |
| April 19 2021 | Mattel Films partnered with Universal Pictures and Vin Diesel's One Race Films for live-action adaptations of Rock 'Em Sock 'Em Robots, Barney, and Polly Pocket. |
| February 23 2021 | Mattel Television announced the return of the Monster High brand with an animated series and live-action musical film. |
| 2020 | Mattel launched Hot Wheels Open World, continuing their digital gaming expansion in the mobile game market. |
| 2020 | Barbie was named the top global toy property by The NPD Group. |
| 2020 | Over the Moon, an animated film, was released as part of Mattel's film portfolio during this year. |
| 2020 | Despicable Me toy line begins and continues to the present |
| October 15 2020 | Mattel celebrated Fisher-Price's 90th anniversary with a virtual Toy Museum and launched Mattel Creations e-commerce platform. |
| May 1 2020 | Warner Music Group's Arts Music division became the distributor of Mattel's music catalog. |
| April 2020 | Mattel released a Thomas & Friends special 'The Royal Engine' for the program's 75th anniversary and introduced the Basquiat Barbie. |
| 2019 | Mattel released two mobile games: Phase 10: World Tour and Hot Wheels Infinite Loop, expanding their digital gaming portfolio. |
| 2019 | Mattel launched Creatable World, a line of six gender-neutral doll construction kits that continues to be produced. |
| August 19 2019 | Mattel announced a reboot of He-Man and the Masters of the Universe, including new toy lines, comic book series, and Netflix series. |
| June 14 2019 | Mattel released Hot Wheels ID line of cars with NFC chips for digital and physical racing play. |
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This contents of the box above is based on material from the Wikipedia articles Mattel Television, Mattel Films, Mattel & List of Mattel toys, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.