Maximum Effort
Film production company founded by Ryan Reynolds and George Dewey
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| 2025 | Maximum Effort continues its film production with Animal Friends, a project with Legendary Pictures to be distributed by Warner Bros. Pictures. |
| March 2025 | Maximum Effort signed a first-look deal with 20th Television. |
| February 28 2025 | MNTN filed its IPO filing (Form S-1) with the Securities and Exchange Commission, disclosing an agreement to divest its interest in Maximum Effort to an affiliate of its original owner. |
| January 2025 | The Maximum Effort streaming TV channel was shut down. |
| 2024 | Maximum Effort is set to produce 'Neon Dimension' in partnership with Fubo Studios for FuboTV |
| 2024 | Maximum Effort produces two significant films: IF for Paramount Pictures and Deadpool & Wolverine for Marvel Studios and Walt Disney Studios Motion Pictures. |
| 2024 | Maximum Effort was a production company for the film Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds, Hugh Jackman, Morena Baccarin, Brianna Hildebrand, and Jennifer Garner. |
| September 2024 | Bloomberg News reported that MNTN was planning to go public in 2025, with Morgan Stanley to organize its initial public offering. |
| June 2023 | Maximum Effort made a deal with Welsh language channel S4C to show six hours of Welsh language programming per week. |
| June 20 2023 | Maximum Effort launched its streaming TV channel with the first original program 'Bedtime Stories with Ryan' premiering on this date. |
| February 2023 | Maximum Effort announced the development of a 1.2 million-square-foot studio to be built in Markham, Ontario, Canada. |
| 2022 | Maximum Effort began producing 'Welcome to Wrexham' series for FX, partnering with FXP, Boardwalk Pictures, 3 Arts Entertainment, RCG Productions, and DN2 Productions |
| 2022 | Maximum Effort produces multiple films including The Adam Project for Netflix, Spirited for Apple TV+, and Shotgun Wedding for Amazon Studios. |
| 2022 | Maximum Effort was a production company for the film The Adam Project, directed by Shawn Levy and starring Ryan Reynolds, Mark Ruffalo, Jennifer Garner, and Walker Scobell. |
| August 2022 | Maximum Effort announced they would launch a free ad-supported streaming TV channel. |
| 2021 | Ryan Reynolds and Taika Waititi produced 'Deadpool and Korg React', a comedic YouTube video featuring characters from the Marvel universe. |
| 2021 | Maximum Effort was a production company for the film Free Guy, directed by Shawn Levy and starring Ryan Reynolds and Jodie Comer. |
| December 2021 | Following the death of Mr. Big in the And Just Like That... series, Maximum Effort quickly produced a Peloton advertisement featuring Chris Noth, with Ryan Reynolds providing a voiceover highlighting cycling's health benefits and humorously addressing the character's on-screen death. |
| June 2021 | Maximum Effort's marketing arm was acquired by MNTN (formerly Steelhouse), an advertising software company. Reynolds became MNTN's chief creative officer, and Dewey became MNTN's chief brand officer. |
| May 2021 | Maximum Effort Productions closed a three-year first-look development deal with Paramount Pictures for all their feature films. |
| 2020 | Maximum Effort produced 'Don't' in collaboration with Banijay Studios North America for ABC network |
| December 2020 | Maximum Effort Marketing created a viral Match.com advertisement featuring Satan dating the year 2020 and a snippet of Taylor Swift's 'Love Story (Taylor's Version)'. |
| 2018 | Maximum Effort produces Deadpool 2 in collaboration with 20th Century Fox, Marvel Entertainment, and other production partners. |
| 2018 | Maximum Effort worked on marketing campaign for Deadpool 2, which became one of the highest-grossing R-rated films at the time. |
| 2018 | Ryan Reynolds and George Dewey co-founded Maximum Effort Productions, Inc., a film production company and digital marketing agency named after a catchphrase from Reynolds' Deadpool film. |
| 2016 | Ryan Reynolds and George Dewey collaborated on marketing campaign for the first Deadpool film, which became one of the highest-grossing R-rated films at the time. |
This contents of the box above is based on material from the Wikipedia article Maximum Effort, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.