Molson Coors
Multinational beverage and brewing company
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| 2023 | Molson Coors officially established Coors Spirits Co., a new business unit focused on developing and marketing spirits products. |
| 2021 | Molson Coors launched Five Trail Blended American Whiskey through its newly established Coors Spirits Co. division, expanding the company's portfolio beyond beer into the spirits market. |
| 2020 | Implemented corporate restructuring by retiring the MillerCoors brand name and reorganizing global business units into Molson Coors North America (headquartered in Toronto) and Molson Coors Europe (headquartered in Prague). |
| September 15 2020 | Molson Coors and D. G. Yuengling & Son announced a strategic joint venture to expand Yuengling beer distribution into new markets, with Yuengling beers to be brewed and packaged in Molson Coors' breweries under Yuengling brewers' supervision. |
| February 26 2020 | A tragic shooting occurred at the Molson Coors Milwaukee brewing campus, resulting in six fatalities, including the shooter. The incident took place in the historic 'Miller Valley' area, which was formerly the headquarters of Miller Brewing Company before its acquisition by Molson Coors. |
| October 30 2019 | Molson Coors announced a corporate rebranding to Molson Coors Beverage Company, signaling a strategic shift towards a broader beverage portfolio beyond traditional beer and brewing. |
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