Now
British subscription television service
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| 2023 | Sky returned to the Spanish market by introducing SkyShowtime streaming service. |
| May 23 2023 | Comcast announced plans to launch a U.S. version of Now TV as part of its Xfinity cable and broadband unit, pricing the service at US$25 per month and including linear cable networks and free ad-supported streaming television (FAST) services from Xumo Play and other partners. |
| 2022 | Sky Ticket rebranded to WOW. |
| June 28 2022 | National Geographic departed the service, with Alibi and NBC News Now added in its place. |
| 2021 | Now TV rebranded as NOW. |
| 2021 | NOW TV (rebranded from Now TV) announced the discontinuation of all its hardware products. |
| November 2021 | Peacock streaming service was added to Now TV apps. |
| September 1 2020 | Sky España streaming service officially ceased operations in Spain. |
| August 10 2020 | Content of Sky España began disappearing ahead of service closure. |
| April 2020 | Disney+ was added to the Now TV platform. |
| February 21 2020 | The full Now TV service was added to YouView, including BT TV and TalkTalk TV platforms. |
| March 2019 | Sky X launched in Austria, blending Now TV and Sky Q elements, replacing Sky Ticket. |
| 2018 | Netflix was added to the Now TV apps and services. |
| 2018 | Now TV Broadband rebranded from the earlier Now TV Combo. |
| October 2018 | Now TV achieved a 10% market share in the UK Over-The-Top (OTT) subscription market by the fourth quarter, positioning itself as the third most popular streaming service behind Netflix and Amazon Prime Video. |
| September 2018 | Sky introduced the second generation Now TV Smart Box, capable of streaming at 2160p (4K) resolution. The new box was smaller, black with a pink logo, and included voice search capability. |
| January 2018 | Sky introduced the Now TV Smart Stick dongle, which plugs directly into a TV's HDMI input and includes voice search. It was noted as the cheapest smart TV stick in the UK, priced at £14.99. |
| September 11 2017 | The service launched as 'Sky' in Spain, the first Sky-branded product in that country. |
| April 26 2017 | Now TV launched in Ireland. |
| 2016 | Sky Online in Germany and Austria was revamped as 'Sky Ticket', structured similar to Now TV in the UK. |
| 2016 | Sky UK extended the Now TV brand to telecommunications by launching contract-free budget broadband internet. |
| July 2016 | Sky exclusively launched the Now TV Smart Box in the UK, which included access to Freeview channels through an internal DTT tuner, allowing users to pause and rewind live TV for up to 30 minutes. |
| 2015 | Sky Italia launched 'Sky Online' in Italy. |
| August 2015 | Sky launched the Now TV Box 2 in black, featuring a faster processor, Ethernet port, USB port, and capability to output full HD (1080p) resolution. Unlike the original box, it lacked an analogue audio/video output socket. |
| 2014 | Sky Deutschland launched 'Sky Online' in Germany and Austria, similar to Now TV. |
| October 2013 | Entertainment channels were introduced to the platform. |
| July 2013 | Sky launched the first white Now TV-branded Roku streaming box, which allowed users to stream Now TV content to their television for £9.99. The device had limited access to the Roku Channel Store with only pre-approved channels. |
| March 2013 | Sports channels were added to the Now TV streaming service. |
| October 2012 | The High Court in London ruled that British Sky Broadcasting (BSkyB) did not infringe PCCW's trademark rights regarding the Now TV name, resolving a trademark dispute that had been ongoing before the service's launch. |
| July 17 2012 | Official launch of Now TV, initially providing films and competing with Lovefilm and Netflix. |
| March 2012 | Sky UK unveiled Now TV, a streaming service designed for people without existing pay TV subscriptions. |
| 2010 | Although the Sky Picnic service was cleared to launch by Ofcom following a public consultation, it never officially launched. |
This contents of the box above is based on material from the Wikipedia article Now (streaming service), which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.