Polaroid B.V.
Dutch photography company
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| August 2023 | Polaroid unveiled the Polaroid I-2 camera, a successor to the Impossible I-1. This advanced camera features a unique 3-lens system with a continuous zoom and LiDAR autofocus, and is compatible with i-Type, 600, and SX-70 film types. |
| April 2023 | Polaroid introduced Blue 600 Reclaimed Edition Film, using experimental chemistry with reclaimed factory waste material. |
| June 2022 | Polaroid released Black & Green 600 Duochrome Edition Film with a black frame. |
| August 2021 | Polaroid unveiled the Polaroid Now+ camera, an upgraded version of the 2020 Polaroid Now model featuring compatibility with 600 and i-Type film, 5 lens filter accessories, and additional mobile app tools like aperture priority and tripod mode. |
| August 2021 | Polaroid launched Color Go Film, compatible only with the Go camera. |
| June 2021 | Polaroid launched the CandyPlay 3D pen, an innovative device that enables users to create edible 3D creations by using a hard candy cartridge instead of traditional plastic filament. |
| April 2021 | Polaroid announced the Polaroid Go camera and Polaroid Go film, introducing a 'mini' version of their 'Now' series. The compact camera measures 5.9 x 3.3 x 2.4 inches with shutter speeds of 1/30 to 1/125 and a f/12 & f/52 34mm lens. The accompanying film is small, measuring 2.6 x 2.1 inches and rated at 640 ISO. |
| 2020 | The documentary 'An Impossible Project' was released, chronicling Florian 'Doc' Kaps and The Impossible Project from 2014 through the rebranding to Polaroid Originals, including interviews with key figures in the company's history. |
| August 2020 | Launched the Hi•Print, a Bluetooth portable digital printer that creates 2.1 x 3.4 inch adhesive-backed prints using dye-sublimation technology, controlled via a mobile app. |
| August 2020 | Polaroid released Black & Yellow 600 Duochrome Edition Film with a black frame. |
| March 2020 | The company officially shortened its branding from Polaroid Originals to Polaroid B.V., consolidating its identity as a manufacturer of instant film and cameras. |
| October 2019 | Polaroid discontinued the wide-format Spectra film due to technical issues and motor jams. |
| 2018 | Polaroid Originals released an updated version of the OneStep 2 camera with a built-in viewfinder, improving the accuracy of image framing. |
| September 2018 | Polaroid Originals introduced the OneStep+ instant film camera, featuring Bluetooth wireless technology that enables six advanced features including remote trigger, double exposure, light painting, self-timer, manual mode, and noise trigger. |
| 2017 | The documentary 'Instant Dreams' was released, depicting the complexity of developing new generations of instant film prototypes and featuring footage from Polaroid Originals' photo labs and production facilities in the Netherlands and Germany. |
| September 2017 | Polaroid Originals launched the Polaroid OneStep 2 instant film camera, compatible with i-Type and 600 film. The initial version featured framing through a window on the camera's back. |
| September 2017 | Polaroid introduced Color and Black & White i-Type Films without battery, compatible with Type-600 cameras. |
| September 2017 | The Impossible Project is renamed Polaroid Originals. |
| May 2017 | Wiaczesław Smołokowski (father of the CEO and largest shareholder) acquires the brand and intellectual property of the original Polaroid corporation. |
| February 2017 | Polaroid released the Polaroid Play 3D pen, designed to compete with the 3Doodler brand, allowing users to create three-dimensional objects using PLA plastic filament. |
| 2016 | Impossible began manufacturing the Impossible I-1 instant camera, designed by Teenage Engineering, featuring Bluetooth connectivity, double-exposure, and advanced manual settings for the i-Type system using i-Type and 600 film. |
| 2015 | Released the Instant Lab Universal, an updated version of the Instant Lab designed to work with a wider range of smartphones, including iPhone 6 and various Android devices. |
| April 2015 | Polaroid launched Black and White SX-70 Film with a white frame. |
| 2014 | Polaroid announced the Instant Lab Universal at Photokina, introducing a new generation of the device with a 'universal cradle' to accommodate different smartphone screen sizes. |
| December 2014 | Oskar Smołokowski becomes the new CEO, and Creed O'Hanlon becomes the executive chairman of Impossible's management board. |
| October 2013 | Polaroid introduced the first generation of the Instant Lab, a device that converts digital smartphone images to analog instant film. The initial version supported iPhone 4, 4s, 5, 5c, and 5s, as well as the iPod Touch, and was developed after a successful Kickstarter crowdfunding campaign. |
| October 2013 | Polaroid released Color SX-70 Film with a white frame. |
| July 2013 | Florian Kaps announces his retirement from the project, and Creed O'Hanlon takes over as CEO. |
| August 2012 | Polaroid released PX 70 Color Shade V4B Test Film, introducing an opacifier for SX-70 cameras. |
| January 2012 | The company announces a collaboration with Polaroid to launch The Polaroid Classic range, a collection of collectible products from different periods of Polaroid's history. |
| 2010 | The Impossible Project begins mass production and sales of new instant film products, generating $270,000 in profit on $4 million in revenue and selling over 500,000 units. |
| July 2010 | Polaroid introduced PX 70 Color Shade First Flush, an experimental color film system for SX-70 cameras. |
| February 2010 | Polaroid released PX 100 Silver Shade First Flush, a black and white instant film for SX-70 cameras, initially supplied to artists before general release. |
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