Proton Holdings
Malaysian multinational automotive manufacturer
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| 2025 | Proton has announced plans to launch an all-new, fourth-generation Saga, maintaining their strategy of a 5-year product cycle for their best-selling model. |
| 2024 | Proton S70 sales significantly increased to 19,182 units in Malaysia, indicating strong market acceptance and growth |
| 2024 | Standard Lite AT variant quietly discontinued by Proton. |
| 2024 | Proton enters the electric vehicle market with the e.MAS 7, a C-segment electric SUV. |
| December 17 2024 | Proton announced that Vincar Group will be the Singaporean distributor/retailer for Proton vehicles, with the Proton e.MAS 7 set to be the first vehicle retailed in 2025. |
| December 16 2024 | Proton launched the e.MAS 7 model, with Prime Minister Anwar Ibrahim as the main guest of honor. The vehicle will be retailed in Malaysia, Mauritius, Nepal, Singapore, and Trinidad and Tobago. |
| November 29 2024 | Geely announced plans to enter the Australian and Thai auto markets, potentially impacting Proton's market strategies. |
| November 13 2024 | Proton announced the opening of a CKD plant in Egypt owned by Ezz Elarab Elsewedy Automotive Factories (ESAF), marking their third overseas CKD plant. |
| September 12 2024 | Proton begins shipment of Saga production components to Egypt for local assembly by Ezz Elsewedy Automotive Factories (ESAF), with plans to export to North African and Middle Eastern markets. |
| August 23 2024 | Proton publicly announced their partnership with NSA Motors Limited in Trinidad and Tobago for vehicle marketing and retailing. |
| August 7 2024 | Proton announced its plan to return to the United Kingdom 'later this decade', also mentioning potential returns to Australia and New Zealand. |
| April 29 2024 | Proton announced the opening of a Research and Development (R&D) centre at the Geely Automobile Research Institute located in Hangzhou Bay, in collaboration with Geely automotive company. |
| March 2024 | Proton began partnering with NSA Motors Limited in Trinidad and Tobago to market and retail their vehicles in the country. |
| 2023 | Proton introduces two new models: the X90, a D-segment SUV, and the S70, a C-segment sedan, demonstrating continued product evolution. |
| 2023 | Proton S70 sales reached 105 units in Malaysia during the initial year of its launch |
| 2023 | Proton introduces two new models: the X90 D-segment SUV and the S70 C-segment sedan, continuing to diversify its product range. |
| November 28 2023 | Official launch of the Proton S70, introducing four variants: Executive, Premium, Flagship, and Flagship X, positioned competitively against the Honda City and Toyota Vios in the B-Segment market. |
| November 1 2023 | Proton began production of the first generation S70 at their Tanjong Malim, Perak plant. |
| October 2023 | Proton S70 was awarded a 5-star safety rating by ASEAN NCAP, demonstrating its comprehensive safety features including 6 SRS airbags and 13 active safety systems with 12 sensors. |
| July 2023 | Proton brand was consolidated into the balance sheets of Geely Auto following internal restructuring within the Geely Group. |
| June 2023 | Proton replaces the Hyundai 4-speed automatic transmission with an Aisin 4-speed automatic transmission in the Saga. |
| May 2023 | Proton entered Mozambique in partnership with local automobile distributor Entreposto. |
| March 2023 | Proton Saga launched, continuing the preparation for South African market entry following the Persona's planned introduction. |
| 2022 | Proton Persona receives further updates, including the new Proton roundel logo, revised grille and front bumper, new wheel design, darkened LED tail lights, and interior refinements. |
| 2022 | Proton launches the Saga MC2, maintaining the same 1.3-litre engine capacity as the previous domestic model. |
| 2022 | Proton announced a roadmap for future hybrid, PHEV, and BEV (Battery Electric Vehicle) products, aligning with incoming sales and tax exemption plans for electric vehicles. |
| September 2022 | Proton planned to enter the South African market with the Persona after launching the X70 and X50 models. |
| August 26 2022 | Proton introduces Standard Lite AT variant for the Saga. |
| May 31 2022 | Proton announced shipments of X50s, X70s, and Sagas to South Africa with CMH Group as the official distributor. |
| May 12 2022 | Second facelifted Proton Saga launched at Proton Centre of Excellence in Shah Alam, introducing the Premium S AT variant. |
| April 28 2022 | Proton signed an agreement to re-enter the South African auto market. |
| 2021 | Proton Persona adds two side airbags for Standard and Executive variants, and includes a USB port behind the rearview mirror for additional safety devices across all variants. |
| August 5 2021 | Proton launched the second facelifted Persona, reducing variant options to 1.6L Standard, 1.6L Executive, and 1.6L Premium CVT, dropping the 1.6L Standard MT variant. |
| June 16 2021 | Proton announced plans to resume operations in Indonesia and Thailand, with the goal of becoming the third-largest automobile manufacturer in the ASEAN region. |
| January 14 2021 | Proton Saga officially launched in Nepal. |
| 2020 | Proton Persona receives a safety update with a Standard variant that achieves 84.13 ASEAN NCAP overall safety stars. |
| 2020 | Proton launches the X50, a B-segment SUV, further expanding its SUV lineup. |
| December 18 2020 | Announcement of Proton Saga exports to Nepal through Jagdamba Motors. |
| December 10 2020 | Proton Saga officially launched in Kenya, locally assembled at Associated Vehicle Assemblers (AVA) plant in Mombasa. |
| November 13 2020 | Proton announced selling vehicles in Nepal through Jagadamba Motors, with formal retail operations to launch by January 2021. |
| August 21 2020 | Proton announced the export of Proton Saga to Kenya, with CKD units to be shipped to Simba Corp. |
| January 24 2020 | Proton announced an export goal of 4,000 vehicles by the end of the year, with the potential to increase to 6,000 vehicles if government incentives were provided. |
| 2019 | Proton Persona undergoes key design changes, including a revised front fascia with Proton's infinite weave design language, new chrome strip, and updated exterior and interior features. |
| 2019 | Proton Saga MC1 introduced, with Standard variant gaining ABS, EBD, and BA. Front disc rotors increased by 1 inch in diameter. Front parking sensors removed from standard features and now only available on Premium variant. |
| 2019 | Proton introduced significant interior and design updates to the Saga, including moving air conditioning vents, adding a new head unit, and introducing a LED map light for the driver and front passenger. |
| September 2019 | Proton revealed a brand new logo and 'Inspiring Connections' tagline, marking its ambition to become a global, modern automotive brand. The new branding was first applied to the Proton X70, with rear badges replaced by spelled-out 'Proton' lettering. |
| August 6 2019 | First facelifted Proton Saga launched at the Malaysia International Trade and Exhibition Centre in Kuala Lumpur, featuring a four-speed torque converter automatic gearbox from Hyundai. |
| April 2019 | An updated Persona was launched at the Kuala Lumpur Convention Centre, alongside the first facelift Iriz, maintaining the four previous variants. |
| April 24 2019 | Proton announced plans to relaunch in Australia after previous sales declined in 2015. |
| March 21 2019 | Proton announced plans to re-enter the Pakistan market in collaboration with Alhaj Automotive. |
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This contents of the box above is based on material from the Wikipedia articles Proton Saga (third generation), Proton Holdings, Proton S70 & Proton Persona (2016), which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.