Proton Holdings
Malaysian multinational automotive manufacturer
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| 2025 | Proton has announced plans to launch an all-new, fourth-generation Saga, maintaining their strategy of a 5-year product cycle for their best-selling model. |
| January 31 2025 | Facelifted Proton X70 launched in Brunei. |
| 2024 | Proton S70 sales significantly increased to 19,182 units in Malaysia, indicating strong market acceptance and growth |
| 2024 | Standard Lite AT variant quietly discontinued by Proton. |
| 2024 | Proton enters the electric vehicle market with the e.MAS 7, a C-segment electric SUV. |
| December 17 2024 | Proton announced that Vincar Group will be the Singaporean distributor/retailer for Proton vehicles, with the Proton e.MAS 7 set to be the first vehicle retailed in 2025. |
| December 16 2024 | Proton launched the e.MAS 7 model, with Prime Minister Anwar Ibrahim as the main guest of honor. The vehicle will be retailed in Malaysia, Mauritius, Nepal, Singapore, and Trinidad and Tobago. |
| November 29 2024 | Geely announced plans to enter the Australian and Thai auto markets, potentially impacting Proton's market strategies. |
| November 13 2024 | Proton announced the opening of a CKD plant in Egypt owned by Ezz Elarab Elsewedy Automotive Factories (ESAF), marking their third overseas CKD plant. |
| September 12 2024 | Proton begins shipment of Saga production components to Egypt for local assembly by Ezz Elsewedy Automotive Factories (ESAF), with plans to export to North African and Middle Eastern markets. |
| August 23 2024 | Proton publicly announced their partnership with NSA Motors Limited in Trinidad and Tobago for vehicle marketing and retailing. |
| August 7 2024 | Proton announced its plan to return to the United Kingdom 'later this decade', also mentioning potential returns to Australia and New Zealand. |
| August 2 2024 | Proton X70 undergoes a major facelift, introducing significant design and technological updates including a new bold grille with Infinite Weave design, slimmer LED headlights, redesigned front and rear bumpers, and new 19-inch or 18-inch two-tone wheels. |
| April 29 2024 | Proton announced the opening of a Research and Development (R&D) centre at the Geely Automobile Research Institute located in Hangzhou Bay, in collaboration with Geely automotive company. |
| March 2024 | Proton began partnering with NSA Motors Limited in Trinidad and Tobago to market and retail their vehicles in the country. |
| 2023 | Proton X70 sales dropped to 11,038 units, the lowest point in the provided sales data. |
| 2023 | Sales rebounded significantly to 24,332 units, indicating a strong recovery and renewed market interest in the Proton Persona model. |
| 2023 | Proton introduces two new models: the X90, a D-segment SUV, and the S70, a C-segment sedan, demonstrating continued product evolution. |
| 2023 | Proton S70 sales reached 105 units in Malaysia during the initial year of its launch |
| 2023 | Proton introduces two new models: the X90 D-segment SUV and the S70 C-segment sedan, continuing to diversify its product range. |
| November 28 2023 | Official launch of the Proton S70, introducing four variants: Executive, Premium, Flagship, and Flagship X, positioned competitively against the Honda City and Toyota Vios in the B-Segment market. |
| November 1 2023 | Proton began production of the first generation S70 at their Tanjong Malim, Perak plant. |
| October 2023 | Proton S70 was awarded a 5-star safety rating by ASEAN NCAP, demonstrating its comprehensive safety features including 6 SRS airbags and 13 active safety systems with 12 sensors. |
| July 2023 | Proton brand was consolidated into the balance sheets of Geely Auto following internal restructuring within the Geely Group. |
| June 2023 | Proton replaces the Hyundai 4-speed automatic transmission with an Aisin 4-speed automatic transmission in the Saga. |
| May 2023 | Proton entered Mozambique in partnership with local automobile distributor Entreposto. |
| May 26 2023 | Proton X70 was launched in Mozambique with four variants: Standard, Executive, and Premium X, available in both All-Wheel Drive (AWD) and Two-Wheel Drive (2WD) configurations. |
| March 2023 | Proton Saga launched, continuing the preparation for South African market entry following the Persona's planned introduction. |
| 2022 | Proton updated the Saga with the latest roundel logo, a curved Ethereal Bow strip, and further interior refinements including a redesigned center cluster, semi-digital air-conditioner controls, and a new steering wheel emblem. |
| 2022 | Sales showed a slight recovery, increasing to 18,533 units compared to the previous year. |
| 2022 | Proton Persona maintained relatively stable sales at 16,256 units. |
| 2022 | During the Periklindo Electric Vehicle Show (PEVS), the Proton Savvy was converted into an electric car by Vixmo, named the Vixmo Zero. The conversion included interior modifications and an autonomous driving system installation. |
| 2022 | Proton Persona receives further updates, including the new Proton roundel logo, revised grille and front bumper, new wheel design, darkened LED tail lights, and interior refinements. |
| 2022 | Proton launches the Saga MC2, maintaining the same 1.3-litre engine capacity as the previous domestic model. |
| 2022 | Proton announced a roadmap for future hybrid, PHEV, and BEV (Battery Electric Vehicle) products, aligning with incoming sales and tax exemption plans for electric vehicles. |
| September 2022 | Proton planned to enter the South African market with the Persona after launching the X70 and X50 models. |
| August 26 2022 | Proton introduces Standard Lite AT variant for the Saga. |
| June 2022 | X70 received a Minor Change (MC), featuring styling tweaks, lineup revision, and a new 1.5-litre turbocharged engine option for lower variants, while maintaining the 1.8-litre engine for the top variant. |
| June 7 2022 | A recall was issued for CBU (Completely Built Up) versions of the X70 to address issues with the cooling fan assembly manufactured by Valeo, specifically for chassis number L6T7742Z8KU043589. |
| May 31 2022 | Proton announced shipments of X50s, X70s, and Sagas to South Africa with CMH Group as the official distributor. |
| May 12 2022 | Second facelifted Proton Saga launched at Proton Centre of Excellence in Shah Alam, introducing the Premium S AT variant. |
| April 28 2022 | Proton signed an agreement to re-enter the South African auto market. |
| 2021 | Proton X70 sales further decreased to 16,375 units, continuing a downward trend in the Malaysian market. |
| 2021 | Sales declined to 16,140 units, potentially due to economic factors or market shifts. |
| 2021 | Proton Persona adds two side airbags for Standard and Executive variants, and includes a USB port behind the rearview mirror for additional safety devices across all variants. |
| November 19 2021 | Proton sold 30 X70 vehicles to the Kenya Police Service, marking a significant export milestone for the model in the Kenyan market. |
| August 5 2021 | Proton launched the second facelifted Persona, reducing variant options to 1.6L Standard, 1.6L Executive, and 1.6L Premium CVT, dropping the 1.6L Standard MT variant. |
| July 2021 | Proton introduced the X70 Special Edition, available in Ocean Blue and Ruby Red colors, with unchanged powertrain. |
| June 16 2021 | Proton announced plans to resume operations in Indonesia and Thailand, with the goal of becoming the third-largest automobile manufacturer in the ASEAN region. |
| January 14 2021 | Proton Saga officially launched in Nepal. |
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This contents of the box above is based on material from the Wikipedia articles Proton Persona (2016), Proton Holdings, Proton X70, Proton Persona, Proton S70, Proton Savvy & Proton Saga (third generation), which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.