SEAT
Spanish automobile manufacturer
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| April 1 2025 | Markus Haupt becomes the leader of SEAT, succeeding Wayne Griffiths. |
| 2024 | Projected production of 74,592 vehicles, indicating ongoing manufacturing of the SEAT Ateca model. |
| 2024 | SEAT Tarraco achieved sales of 8,856 units in the given year |
| 2024 | Production slightly recovered to 88,478 units, showing potential market stabilization. |
| 2024 | Cupra announces the Terramar, a three-row compact crossover SUV (C-segment) based on the Audi Q3. |
| 2024 | SEAT plans to launch in the United States and Canada under the Cupra performance marque. |
| July 2024 | SEAT announced the end of Tarraco production in the second quarter of 2024, with no second generation model planned. |
| 2023 | One of the Ibiza RX1 cars was converted to an electric-spec RX1e to compete in the FIA World Rallycross Championship. |
| 2023 | Sales data not fully reported, but production rebounded to 83,714 vehicles, showing potential market recovery. |
| 2023 | Production decreased to 76,594 units, indicating potential market challenges. |
| 2023 | Cupra unveils the Tavascan, a battery electric C-segment coupe SUV based on the MEB platform. |
| 2022 | Sales further decreased to 48,353 units, with production stabilizing at 58,157 vehicles. |
| 2022 | Production continued to stabilize at 85,717 units, with reduced sales reported. |
| 2022 | SEAT re-enters the Australian market under the Cupra performance marque. |
| 2022 | Further decline in sales to 12,872 units and production reduced to 12,453 vehicles |
| 2021 | Further sales reduction to 62,449 units, with production decreasing to 58,500 vehicles, continuing the downward trend. |
| 2021 | Sales recovery with 84,984 units sold and production increasing to 98,656 units. First year with multiple sales markets recorded. |
| 2021 | Cupra introduces the Born, a battery electric C-segment hatchback based on the Volkswagen ID.3. |
| 2021 | SEAT introduced significant updates to the Ibiza and Arona models, refreshing their B-segment vehicle lineup. |
| 2021 | Sales and production stabilized at 22,437 units, indicating recovery from previous year |
| 2020 | Timo Scheider achieved the best finish of third place for the Ibiza RX1 at the opening round of the season. |
| 2020 | Significant drop in sales to 80,765 units and production reduced to 78,823 units, likely due to the global COVID-19 pandemic. |
| 2020 | SEAT introduced its first electric mobility products, launching three electric models in the SEAT MÓ line: eKickscooter 25, eKickscooter 65, and eScooter 125, marking the company's entry into the electric personal mobility market. |
| 2020 | Cupra launches the Formentor, a performance compact crossover SUV (C-segment) and the first standalone model for the Cupra brand. |
| 2020 | Cupra launches the León performance version, which was previously sold as the SEAT León Cupra. |
| 2020 | SEAT updated the León hatchback and León Sportstourer, and released a facelift for the Ateca SUV. |
| 2020 | Despite potential challenges, SEAT maintains profitability with an after-tax profit of €194.2 million. |
| 2020 | Sales declined to 21,229 units and production dropped to 18,726 vehicles, likely due to COVID-19 pandemic |
| October 1 2020 | Wayne Griffiths becomes SEAT's leader on October 1, 2020, and continues to lead the company as of the current date |
| July 2020 | SEAT CODE inaugurated its headquarters in Barcelona. |
| June 2020 | SEAT revealed the facelifted Ateca model, featuring significant exterior and interior updates including a modified front bumper, new LED headlamps and tail lights, redesigned fog lamps, and a new leather steering wheel. |
| June 2020 | Casa SEAT was inaugurated in Passeig de Gràcia, Barcelona, serving as SEAT MÓ's headquarters and an urban mobility promotional lab. |
| January 7 2020 | Carsten Isensee assumes leadership of SEAT on January 7, 2020 |
| 2019 | Sales increased to 90,291 units, with production rising to 98,397 vehicles, representing a significant growth year for the model. |
| 2019 | Sales increased to 110,648 units with production rising to 134,611 units. |
| 2019 | SEAT further improves its financial results, reporting an after-tax profit of €345.6 million. |
| 2019 | SEAT CODE (Center of Digital Excellence) was established, leading the company's digital transformation and creating digital solutions for SEAT, Cupra, and SEAT MÓ. |
| 2019 | Significant increase in sales to 29,615 units and production expanded to 38,721 vehicles |
| 2019 | The SEAT Tarraco received a 5-star safety rating for adult occupants and 5 stars for toddlers, along with the Advanced Award from Latin NCAP in its basic German-made configuration with 7 airbags and ESC. |
| March 2019 | SEAT reveals two innovative concept vehicles at the Geneva and Barcelona Motor Shows: the el-Born electric concept and the Minimo urban mobility concept. |
| 2018 | SEAT Ateca achieved sales of 71,666 units, with a production of 90,824 vehicles. |
| 2018 | SEAT Arona first full year of sales, with 88,730 units sold and 110,926 units produced. |
| 2018 | The SEAT Arona received a 5-star safety rating from Latin NCAP for both adult and child occupants in its basic Latin American version, highlighting its safety performance in crash testing. |
| 2018 | Cupra introduces the performance version of the Ateca. |
| 2018 | SEAT continues its profitable streak with an after-tax profit of €294.2 million. |
| 2018 | Cupra was launched as a stand-alone brand alongside SEAT, with SEAT Sport simultaneously rebranded as Cupra Racing. The brand positioned itself as an 'unconventional challenger brand' focused on style and performance, with corporate headquarters established in Martorell, Spain. |
| October 2018 | The SEAT Tarraco made its debut at the Paris Motor Show. |
| September 2018 | SEAT introduced a CNG (Compressed Natural Gas) version of the Arona with a 1.0-litre TGI engine, expanding the model's powertrain options to include an alternative fuel variant. |
| September 18 2018 | SEAT officially presented the production model of the Tarraco SUV. |
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This contents of the box above is based on material from the Wikipedia articles SEAT Ateca, SEAT, SEAT Ibiza, SEAT Tarraco, List of SEAT vehicles & SEAT Arona, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.