Sanrio

Japanese entertainment company

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2025 Receives a new catchphrase 'Melly-melly' for Western markets and a music video celebrating the 50th Anniversary.
2025 50th Anniversary celebrated with a new catchphrase 'Melly-melly' for Western markets and a music video. A stop-motion anime series 'My Melody & Kuromi' is set to be released on Netflix in July.
February 2025 Studio Comet files a lawsuit against Sanrio, claiming legal rights to Kuromi's design, stating the character was designed by Tomoko Miyakawa while employed at Studio Comet.
February 11 2025 Hangyodon stars in his own music video 'MYSTERIOUS STAR', uploaded to Sanrio's Japanese Youtube channel to celebrate the character's 40th anniversary.
October 31 2024 Season 2 of Kuromi's Pretty Journey begins.
October 24 2024 A second season of the Kuromi's Pretty Journey web series is announced.
2023 Sanrio Digital released Hello Kitty Island Adventure, a video game for Apple Arcade, PC, and Nintendo Switch platforms.
2023 The Netflix series of Aggressive Retsuko concludes after five seasons of worldwide streaming.
September 11 2023 English version of Cinnamon's short anime was uploaded to Sanrio's American YouTube Channel.
June 2023 An English version of Kuromi's Pretty Journey is uploaded to Sanrio's American Youtube Channel.
April 2023 A short anime series for Bosanimal premiered on Fuji TV, featuring characters including Sakura the rabbit (voiced by Mone Kamishiraishi), Cathy the cat (voiced by Hikolohee), and Ran the hamster (voiced by Atsumi Tanezaki). The series theme song was performed by the pop band Chai.
February 2023 Sanrio begins streaming anime shorts called Kuromi's Pretty Journey, introducing Romina (Kuromi's 'older sister') and other new characters, with weekly episode releases.
2022 Second Jewelpet feature film was finally released on NicoNico, after being originally scheduled for February 2020.
2022 Kuromi beats her rival My Melody in the Sanrio Character Rankings, placing third while My Melody places fifth.
2022 Hangyodon enters the top 10 of Sanrio character rankings for the first time in 34 years, placing at number 8.
2022 A book with advice from the 'My Melo Therapy' radio show is released.
December 2022 Netflix released 'Gudetama: An Eggcellent Adventure', a live-action/CGI hybrid series with 10 episodes featuring Gudetama and Shakipiyo searching for their mother.
November 2022 JOChum was officially launched, featuring eleven characters created as alter egos based on drafts sketched by JO1 group members.
June 2022 Sanrio and JO1 announced the JOChum character project, with character development stages to be shared through the group's official YouTube channel.
May 14 2022 Sanrio co-produced the animated short film 'Jewelepet Attack Travel!'.
2021 Sanrio introduced Bosanimal, a new character group created by designer Amy, inspired by a guide dog working with a Sanrio employee. The series focuses on themes of diversity and coexistence among different animal characters.
2021 A children's book related to the Bosanimal series was published in Japan.
2021 A Hapidanbui fanbook, which includes the manga, was released.
2021 Second season of the anime, titled Mewkledreamy Mix!, began airing and continued through 2022.
2021 A new character, Cogimyon, is introduced as Cogimyun's little brother, created from her tears falling on a ball of wheat clay.
2021 Sanrio launches a marketing campaign for Kuromi in Shibuya and on social media using the slogan 'KUROMIfy the World'.
2020 Sanrio debuted 'Fun Fun Kitty!', a new children's variety show that continued until 2022.
2020 A manga series featuring the Hapidanbui characters began publication in Sanrio's Strawberry Newspaper.
2020 Sanrio introduced Hapidanbui, an all-star group of popular male characters from the 80s and 90s, including Pochacco, Tuxedo Sam, Keroppi, Bad Badtz-Maru, Hangyodon, and Pekkle.
2020 Anime series Mewkledreamy premiered on TV Tokyo, produced by J.C.Staff, bringing the Mewkledreamy characters to animated life.
2020 Daily animated Gudetama shorts on TBS concluded after running since 2014.
2020 Cinnamoroll was again voted number 1 in the Sanrio Character Rankings, maintaining this position through 2023.
2020 Appears as a main character in the web series 'Hello Kitty and Friends: Supercute Adventures', voiced by Michelle Marie.
October 2020 Beatcats, a virtual band of colorful cat characters, made their debut as a joint venture between Sanrio and Sega Toys. This was Sanrio's first musical group franchise, created in collaboration with Sega Toys following previous joint projects like Jewelpet and Rilu Rilu Fairilu.
June 2020 Shintaro Tsuji stepped down as company president, handing control to his 31-year-old grandson Tomokuni Tsuji, becoming the youngest chief executive of a listed Japanese company.
April 2020 Tie-in manga adaptation of Mewkledreamy began serialization in Kodansha's Otomodachi and Tanoshii Yōchien magazines.
February 22 2020 Established as the official birthday of the Beatcats, marking a significant milestone for the character group's creation and branding.
2019 The European Commission fined Sanrio 6.2 million euros for blocking cross-border sales of licensed products.
2019 Marumofubiyori manga publication in Ciao magazine concluded.
2019 Cogimyun begins live streaming appearances on Line Live. A manga series featuring Cogimyun starts publishing in Ne~Ne~ magazine. The Sanrio Boys franchise introduces Yasuhiro Koga, a character who is a fan of Cogimyun.
2019 Mobile game Gudetama Tap!, a casual collecting game, was released.
2019 A limited-edition 18k gold Yoshikitty figurine was released in collaboration with Ginza Tanaka, with an estimated retail cost of US$10,000.
2019 Second Jewelpet feature film was announced.
2019 My Melody becomes a radio DJ on Tokyo FM with the show 'My Melo Therapy'.
2018 Aggretsuko received three animated adaptations by Fanworks, with one airing on TBS and the later two released officially on Netflix.
2018 Miracle Stage: Sanrio Boys characters Yumenosuke, Torao, Tomohiro, Yuzu, and Fujita were first introduced at Sanrio Expo 2018, each revealing their affiliation with different Sanrio characters.
2018 Aggretsuko received its first animated adaptation by Fanworks, which would continue until 2023.
2018 Full color collection of the Marumofubiyori manga was released.
2018 Netflix begins streaming the Aggressive Retsuko series, which runs for multiple seasons.
2018 Yoshikitty was voted more popular than Hello Kitty in the Sanrio Character Ranking.

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This contents of the box above is based on material from the Wikipedia articles Sanrio Boys, Sanrio & List of Sanrio characters, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.

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