Sweet Baby Inc.
Canadian narrative development and consultation studio
Follow Sweet Baby Inc. on Notably News to receive short updates to your email — rarely!
| 2025 | Sweet Baby Inc. assists with narrative and character work for Usual June by Finji |
| 2025 | Sweet Baby Inc. contributes to story development, cultural and character consultation for South of Midnight by Compulsion Games |
| 2025 | Planned narrative design and writing for upcoming games including Afterlove EP, South of Midnight, and Usual June, demonstrating continued growth and diversification in game narrative work |
| 2024 | Continued expansion with scriptwriting for Suicide Squad: Kill the Justice League and narrative work on multiple indie and AAA titles like Tales of Kenzera: Zau and Flintlock: The Siege of Dawn |
| April 2024 | The 'Sweet Baby Inc detected' curator group grew to over 355,000 followers, with a related Discord server having thousands of members. Both underwent content purges after Steam and Discord staff contacted moderators about potential terms of service violations. |
| February 2024 | A Sweet Baby employee asked others to report the 'Sweet Baby Inc detected' curator group and its creator for violating Steam's code of conduct, leading to accusations of censorship from the group's creator. |
| January 2024 | A Steam user created a curator group called 'Sweet Baby Inc detected', encouraging players to avoid games the studio worked on, claiming they promoted a 'woke agenda'. |
| 2023 | Peak year of diversification with multiple full game developments (Recommendation Dog, Reel Steal) and extensive narrative contributions to high-profile games like Marvel's Spider-Man 2 and Alan Wake 2 |
| October 2023 | Sweet Baby attracted negative attention on Kiwi Farms, a web forum, with users describing the company's involvement with Alan Wake 2 as 'possibly one of the biggest scandals in gaming history'. Similar posts were shared on sites like 4chan and the Reddit community r/KotakuInAction. |
| 2022 | Sweet Baby Inc. develops its first full game Lost Your Marbles and provides narrative consulting for major titles like God of War Ragnarök and Gotham Knights |
| 2022 | Joined the production of Suicide Squad: Kill the Justice League late in development, focusing on writing audio logs, NPC dialogue, and in-game advertisements. |
| 2022 | Joined Afterlove EP as consultants following the death of writer and designer Mohammad Fahmi. |
| 2022 | Developed Lost Your Marbles for the Playdate handheld console and simultaneously worked on two other Playdate games: Recommendation Dog and Reel Steel. |
| 2022 | Involved in writing the script for Marvel's Spider-Man 2. |
| 2022 | Belair assisted Remedy Entertainment in refining Saga Anderson's background and story arc for Alan Wake 2. |
| 2022 | Worked with A44 Games to develop Nor Vanek, the protagonist of Flintlock: The Siege of Dawn. |
| 2021 | Sweet Baby Inc. continues to grow, contributing writing to Dungeons & Dragons: Dark Alliance and Sable |
| 2020 | Sweet Baby Inc. expands its portfolio with scriptwriting for Dota Underlords and Assassin's Creed Valhalla |
| 2020 | Sweet Baby joined the development of Goodbye Volcano High and subsequently led the narrative team after the project's reboot in 2021. |
| 2020 | Sweet Baby Inc. is founded by former Ubisoft developers Kim Belair and David Bédard, establishing a narrative development and consultation studio focused on diversity and inclusion in video game storytelling. |
| 2019 | Sweet Baby Inc. begins its game industry work with writing contributions to Neo Cab by Chance Agency |
| 2018 | Bédard and Belair began working on Unknown 9, a transmedia project involving comics, novels, and video games, initially as Reflector Entertainment employees and later as part of Sweet Baby Inc. |
| 2018 | Sweet Baby Inc. was founded in Montreal by former Ubisoft developers Kim Belair and David Bédard, with Belair becoming CEO and Bédard becoming COO. The company aimed to promote diversity and inclusivity in video game development. |
This contents of the box above is based on material from the Wikipedia article Sweet Baby Inc., which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.