Taco Bell
American fast-food chain
Follow Taco Bell on Notably News to receive short updates to your email — rarely!
| May 13 2025 | Taco Bell announced its first restaurant in Ireland, set to open in summer 2025 in partnership with Applegreen, with plans for additional locations to follow. |
| May 2025 | The planned opening of Taco Bell in Germany was officially canceled, following the earlier franchise agreement termination. |
| April 2025 | Collins Foods announced plans to exit Australian operations. |
| January 2025 | YUM! Brands terminated the franchise agreement with İş Holding (ISH) due to operational difficulties in the German and Turkish markets. |
| 2024 | Taco Bell announced plans to publish benchmarks on moving away from gestation crates in pork production, though no benchmarks were actually published by the end of the year. |
| 2024 | Taco Bell opened its first and only store in Gibraltar, marking the brand's expansion into this small British overseas territory. |
| 2024 | No 'Steal a Base, Steal a Taco' promotion due to Taco Bell not being an MLB sponsor during the World Series. |
| October 17 2024 | Taco Bell opens its first restaurant in Southeast Europe, located in Ilidža near Sarajevo, Bosnia and Herzegovina, marking a significant expansion into the region. |
| August 2024 | Alternate timeline for Taco Bell's first restaurant opening in Berlin, Germany, with franchise company İş Holding (ISH) preparing to expand to 100-150 restaurants in the country within five years. |
| July 2024 | Taco Bell plans to open its first restaurant in Germany, located in Berlin, marking the brand's entry into the German market. |
| January 2024 | Taco Bell expanded to 119 branches in Spain, more than doubling its presence since 2017. |
| January 11 2024 | Taco Bell opened its 10th restaurant in the Netherlands, located in Leidsche Rijn, Utrecht. This location is notable for being the first Taco Bell worldwide to use battery energy storage to manage power grid demands. |
| 2023 | Taco Bell closed its Hafnarfjörður location, effectively ending its restaurant operations in Iceland. |
| 2023 | Reached peak number of worldwide restaurant locations at 8,564, marking 14 consecutive years of annual restaurant count growth since 2010. |
| 2023 | Ketel Marte of the Arizona Diamondbacks becomes the most recent Taco Hero by stealing a base in Game 1 of the World Series. |
| 2022 | Taco Bell expanded its presence in Malaysia by opening new stores in Wangsa Maju, Sunway Pyramid, and Puchong, continuing its expansion across different states. |
| 2022 | Taco Bell adds a free soft drink reward for customers who correctly predict the Taco Hero via their mobile app. The company also connects the taco giveaway to its loyalty program, allowing enrolled customers 10 days to redeem their reward after the first stolen base. |
| November 2022 | Both Taco Bell outlets in North Queensland (in Cairns and Townsville) were closed. |
| August 2022 | Taco Bell opened a store in Torquay, Devon, bringing the total number of UK locations to over 130. |
| May 19 2022 | Mexican Pizza returned to the menu after being discontinued in November 2020. |
| January 6 2022 | Taco Bell announces its withdrawal from the province of Quebec after operating there for approximately 15 years. |
| January 6 2022 | Taco Bell launched the Taco Lover's Pass, a digital taco subscription service through their app. |
| 2021 | Taco Bell expanded its presence in Portugal, growing to a total of 11 restaurants across the country. |
| 2021 | After the first store, Taco Bell expanded by opening additional outlets in Bandar Sri Permaisuri, Kuala Lumpur, Tropicana Gardens Mall, and Setiawangsa. |
| 2021 | Milwaukee Bucks come back from a 47-42 halftime deficit to win Game 6 of the NBA Finals 105-98, triggering Taco Bell's free taco offer under the new 'NBA Comebacks' promotion. |
| 2021 | The National Baseball Hall of Fame and Museum, in partnership with Taco Bell, displayed the World Series base stolen by Ozzie Albies to commemorate the 10th instance of the promotion. |
| November 2021 | Taco Bell opened its 77th UK store in Sutton Coldfield, Birmingham, marking a return to the British Midlands. |
| July 2021 | Taco Bell opened a new branch in Oulu, Finland, continuing its expansion in the country. |
| April 2 2021 | Taco Bell opened its first Malaysian store in Cyberjaya, Sepang, marking its entry into the Malaysian market. |
| January 2021 | Taco Bell reintroduced potatoes to their menu and announced plans to expand their vegetarian options with Beyond Meat. |
| 2020 | In response to the COVID-19 pandemic, Taco Bell streamlines its restaurant processes by discontinuing several menu items, including the Grilled Steak Soft Taco, 7-Layer Burrito, Nachos Supreme, Beefy Fritos Burrito, Spicy Tostada, Triple Layer Nachos, Cheesy Fiesta Potatoes, Loaded Grillers, Chips & Dips, and Mini Skillet Bowl. |
| 2020 | Mookie Betts becomes a Taco Hero for the second time, stealing a base for the Los Angeles Dodgers in the World Series. |
| December 18 2020 | Taco Bell opened its first restaurant in Indonesia, located in South Jakarta, marking its entry into the Indonesian market. |
| March 2 2020 | Taco Bell opened its first Welsh branch in Cardiff. |
| February 2020 | Legal dispute with Victoria-based restaurant chain Taco Bill was resolved. |
| 2019 | Taco Bell launched its first restaurant in Portugal, marking the beginning of its international expansion in the European market. |
| 2019 | Taco Bell expanded outside the Helsinki metropolitan area, opening restaurants in Lappeenranta and Turku, Finland. |
| 2019 | Began selling Taco Bell-branded shredded cheese in grocery stores. |
| 2019 | During the MLB London Series, Taco Bell restaurants in the United Kingdom offer free tacos if a player steals a base. |
| 2019 | Golden State Warriors again trigger Taco Bell's 'Steal a Game, Steal a Taco' NBA Finals promotion by winning as the away team. |
| 2019 | Taco Bell partners with BetMGM to offer real-money wagering on who the Taco Hero would be during the World Series. |
| November 2019 | Taco Bell launched Taco Bell's Taco Shop, an online merchandise store selling branded clothing, holiday ornaments, inflatable sauce packets, and wedding-related items. |
| November 12 2019 | Taco Bell opened its first restaurant in New Zealand, located in the suburb of New Lynn, Auckland, marking the brand's entry into the New Zealand market. |
| October 2019 | Taco Bell locations in the UK began serving Doritos Locos Tacos. |
| September 2019 | Taco Bell makes significant menu changes, discontinuing multiple items including the Beefy Mini Quesadilla, Chips and Salsa, Chipotle Chicken Loaded Griller, Double Decker Taco, Cool Ranch and Fiery Doritos Locos Tacos, Double Tostada, Power Menu Burrito, and XXL Grilled Stuft Burrito. |
| August 2019 | Opened a pop-up Taco Bell Hotel and Resort for one weekend, which was fully booked within two minutes of announcement. |
| May 15 2019 | Taco Bell announced an exclusive national master franchise agreement with Burman Hospitality, with the chain operating 35 outlets across India at the time of the agreement. |
| 2018 | Mookie Betts becomes a Taco Hero for the first time, stealing a base for the Boston Red Sox in the World Series. |
| 2018 | Golden State Warriors trigger Taco Bell's 'Steal a Game, Steal a Taco' NBA Finals promotion by winning as the away team. |
| September 21 2018 | Taco Bell announced National Taco Day, celebrating its global reach in 20 countries. |
|
We are only showing the most recent entries for this topic. |
|
This contents of the box above is based on material from the Wikipedia articles Steal a Base, Steal a Taco & Taco Bell, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.