The Entertainer

British toy retailer

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April 2025 The Tesco concession partnership was announced to expand to over 2,000 Tesco Express stores.
March 2024 It was announced that Poly Toys in Spain would begin liquidation procedure.
January 2024 Tesco announced an extension of the concession agreement to 850 stores throughout the UK and Ireland.
September 2022 The Entertainer signed a new trial agreement with Tesco, placing in-store concessions in 35 supermarkets.
February 2022 The Asda trial programme with The Entertainer ended.
May 2021 The Entertainer converted one of its Poly Toys stores in Spain to The Entertainer fascia.
October 2020 The Entertainer started a trial programme with Asda, replacing the supermarket's toy aisles with branded concessions in selected stores.
March 2020 The retailer temporarily closed all 172 of its stores due to the COVID-19 pandemic.
February 2019 The Entertainer purchased Early Learning Centre from Mothercare, which included 520 international franchise outlets.
December 2018 The Entertainer rescued Poly Toys in Spain from administration, saving 57 stores and 350 jobs.
September 2018 The Entertainer began a partnership with Matalan, opening 59 in-store concessions named 'Totally Toys'.
November 2014 A store in Azerbaijan opened in partnership with The Zeta Group.
May 2014 A store location was opened in Abu Dhabi.
March 2014 The retailer opened its 100th store in Aylesbury.
February 2013 The Entertainer extended to Pakistan and Dubai through franchise agreements.

This contents of the box above is based on material from the Wikipedia article The Entertainer (retailer), which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.

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