The Swatch Group
Swiss watchmaker
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| November 2024 | Malaysian High Court ruled the Swatch watch raid as illegal, noting it was conducted without a warrant and that no laws were violated. The court ordered the return of the seized watches to Swatch. |
| September 2023 | Malaysian Prime Minister Anwar Ibrahim stated in an interview that the raid on Swatch was 'excessive', while maintaining Malaysia's stance on LGBT issues. |
| August 2023 | Malaysian government officially gazetted the ban on the Swatch Pride collection watches. |
| July 2023 | Swatch filed a lawsuit against the Malaysian Home Ministry and government, challenging the legality of the watch seizure. |
| May 2023 | Malaysian Home Ministry raided 13 Swatch outlets, seizing and impounding 172 Pride collection watches over three days. |
| May 2023 | Swatch released a Pride collection of six rainbow watches supporting the LGBTQ+ cause, featuring monochrome colors corresponding to the gay pride flag. |
| March 26 2022 | Swatch and Omega launched the MoonSwatch collection, a collaboration featuring eleven color variants of reimagined Omega Speedmaster Professional Moonwatches. The collection, made with BIOCERAMIC material, sold out internationally on its release date, with long lines forming at Swatch boutiques. The New York Times described it as 'the watch industry's defining moment of 2022'. |
| 2020 | Swatch launched the Bioreloaded line, a collection that reissues their original 1983 debut collection using bio-sourced materials. The watches feature cases, straps, and clasps made from materials derived from castor plant seeds, with biodegradable packaging made from tapioca and potato starch. |
| 2017 | Swatch launched 'Swatch x You', an innovative personalization platform that enables customers to design their own custom watch by selecting watch categories and superimposing their personal image onto a watch outline. |
| July 2017 | Swatch introduced the Pay smartwatch model for the Chinese market, an improved second-generation contactless payment wristwatch with NFC technology that can be programmed and activated in Swatch shops using Cloud Computing services from Chinese banks. |
| 2013 | Swatch introduced Sistem51 at Baselworld, presenting the world's first mechanical watch movement with entirely automated assembly, featuring 51 components, automatic winding, and a 90-hour power reserve. |
| 2011 | Swatch launched the Digital Touch product line, introducing watches with touchscreen technology and digital LCD displays featuring backlighting for night-time readability. |
This contents of the box above is based on material from the Wikipedia article Swatch, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.