The Trade Desk
American technology company
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| May 2024 | Netflix announced its first expansion of advertising partnerships to include The Trade Desk, alongside Magnite and Google DV360. |
| March 2024 | NBCUniversal announced that its broadcast content for the Paris 2024 Summer Olympics would be available through The Trade Desk's programmatic marketing platform. |
| 2022 | The Trade Desk finished the year with a record total platform spend of $7.8 billion and annual revenue exceeding $1.5 billion. |
| 2022 | The Trade Desk launched OpenPath, providing advertisers direct access to premium digital advertising inventory from publishers like Conde Nast, Reuters, and The Washington Post. The company was also included in the Forbes Global 2000 list. |
| 2021 | The Trade Desk reached a significant milestone by achieving a market capitalization of US$40 billion, demonstrating substantial growth since its IPO. |
| June 17 2021 | The company completed a 10-1 stock split, with a trading price of $68. |
| 2020 | Unified ID 2.0 (UID 2.0) was launched as a post-cookie internet identity resolution software, using encrypted email and phone number data. The technology was adopted by Disney, Paramount, Procter & Gamble, and Unilever. |
| 2020 | The company reported a 95% customer retention rate for 27 consecutive quarters, demonstrating strong customer loyalty and consistent business performance. |
| 2019 | Third-quarter revenue reached $164 million, attributed to growth in connected TV advertising. |
| 2019 | Amazon opened connected TV Apps integrated with Amazon Publisher Services, enabling The Trade Desk to purchase ad inventory for third-party TV content through Amazon Fire TV devices. |
| September 2019 | The Trade Desk launched the 'Media for Humankind' advertising campaign, positioning itself as a more transparent digital advertising alternative to Google and Facebook. |
| 2018 | Annual revenue increased to $477 million. |
| 2018 | The Trade Desk launched its programmatic ad buying platform in China, gaining access to major Chinese media companies like Alibaba, Tencent, and Baidu Exchange Services. The company also introduced new AI tools including Koa forecasting engine, a new user interface, The Trade Desk Planner, and a global user identity resolution tool called Unified ID. |
| 2018 | The Trade Desk was first ranked among the 100 Best Medium Workplaces by Fortune, marking a significant recognition of its workplace culture and employee satisfaction. |
| 2017 | The company experienced significant revenue growth, rising 52 percent to $308 million for the year. |
| 2017 | The Trade Desk integrated connected TV buying and measurement into its platform, acquired marketing insights firm AdBrain, and partnered with White Ops to block fraudulent ad traffic. The company improved transparency in programmatic buying by enabling buyers to see all parties involved in bid requests. |
| September 21 2016 | The Trade Desk became a public company, launching its initial public offering (IPO) with an $18 share price. The company's successful market debut was seen as a strong vote of confidence in the demand-side platform, highlighting its healthy financials including triple-digit revenue growth and profitability. |
| March 2010 | The Trade Desk raised $2.5 million in venture capital from Founder Collective, IA Ventures, and angel investors Jerry Neumann and Josh Stylman. |
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