Tsunekazu Ishihara
Japanese manager
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April 2023 | Stepped down as CEO of Creatures Inc. after decades in the position, while continuing as President of The Pokémon Company. |
2019 | Announced Pokémon Sleep, a game designed to make players look forward to waking up every morning. |
2016 | Oversaw the release of Pokémon Go, which he referred to as a 'Pokédemic' due to its massive cultural impact. |
2014 | Began negotiating Pokémon character licensing for an augmented reality game with Niantic Labs following a Google Maps April Fools prank. |
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