Tsunekazu Ishihara

Japanese manager

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April 2023 Stepped down as CEO of Creatures Inc. after decades in the position, while continuing as President of The Pokémon Company.
2019 Announced Pokémon Sleep, a game designed to make players look forward to waking up every morning.
2016 Oversaw the release of Pokémon Go, which he referred to as a 'Pokédemic' due to its massive cultural impact.
2014 Began negotiating Pokémon character licensing for an augmented reality game with Niantic Labs following a Google Maps April Fools prank.

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