Under Armour
American sports clothing and accessories company
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| March 24 2025 | Japanese idol group SixTones member Jesse was appointed as brand ambassador for Under Armour Japan. |
| December 2024 | Under Armour announced sponsorship of Unrivaled, the women's 3x3 basketball league founded by Napheesa Collier and Breanna Stewart, becoming the league's official uniform partner and performance outfitter for the 2025 season. |
| April 1 2024 | Kevin Plank returns to the company as CEO, replacing Stephanie Linnartz who had served in the position for just over a year. |
| September 11 2023 | Under Armour appointed John Varvatos to the position of chief design officer. |
| November 2020 | Announced the Curry Brand in partnership with NBA star Stephen Curry, following quarterly earnings of $1.43 billion. |
| July 2020 | Under Armour confirmed receiving Wells Notices from the U.S. Securities and Exchange Commission regarding the company's accounting practices in 2015 and 2016. |
| 2019 | Under Armour improved its financial performance, achieving a revenue of $5,267 million and returning to profitability with a net income of $92 million. |
| November 2019 | U.S. Securities and Exchange Commission publicly disclosed an investigation into Under Armour's accounting policies, which had been under scrutiny for over two years. |
| October 2019 | Kevin Plank announced he would step down as CEO by 2020, with COO Patrik Frisk set to succeed him in January 2020. |
| 2018 | Launched two new pairs of connected running shoes at CES, featuring integrated Bluetooth modules, accelerometers, and gyroscopes. |
| 2018 | Reported annual revenue of US$4.977 billion, representing a 9.9% increase from the previous fiscal year, despite experiencing a net loss of US$46 million. |
| November 2018 | Under Armour's market capitalization reached over US$10.7 billion, reflecting significant financial valuation in the global market. |
| October 10 2018 | Under Armour signed Philadelphia 76ers center Joel Embiid to a sneaker endorsement deal. |
| June 2018 | A Facebook post alleged that Under Armour clothing was flammable and could cause severe burn injuries to a child, raising safety concerns about the brand's clothing materials. |
| December 5 2016 | Under Armour reached a 10-year agreement with Major League Baseball (MLB) to become its official on-field uniform provider starting in 2020, though this deal was later cancelled in 2018. |
| May 2016 | Under Armour signed a landmark 15-year, $280 million sponsorship contract with UCLA, the largest shoe and apparel sponsorship in NCAA history. |
| March 3 2016 | Under Armour became the Official Match Ball Partner of the North American Soccer League for the 2016 season. |
| January 2016 | Dwayne Johnson began endorsing Under Armour, marking a fiscally beneficial marketing collaboration. |
| January 21 2014 | Under Armour signed a 10-year deal with the University of Notre Dame to provide uniforms and athletic equipment, which was the largest deal of its kind in college athletics history. |
| 2013 | Stephen Curry joined Under Armour during the NBA offseason, leaving Nike and becoming the 'face of their footwear line'. |
| 2013 | Under Armour signed an endorsement deal with PGA Tour player Jordan Spieth, who later launched his own golf shoe, 'Spieth One'. |
| 2013 | Launched the Infrared line in their ColdGear product line, featuring heat-dissipating technology using ceramic powder. |
| November 24 2012 | University of Hawaii wore Under Armour's 'The Wounded Warrior' football uniforms during a game against UNLV. |
| October 27 2012 | Under Armour unveiled 'The Wounded Warrior' football uniforms, with Boston College wearing star-studded cleats and American striped jerseys during a game against Maryland. |
| November 3 2011 | Voluntarily recalled all Under Armour Defender chin straps due to laceration hazard from metal snaps. |
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