Victoria's Secret
American lingerie and cosmetics retailer
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2025 | Victoria's Secret opened a store in Usce Shopping Mall in Belgrade, Serbia. |
May 2025 | Victoria's Secret shut down its website and some store services due to a security incident. |
2024 | Tyra Banks closed the Victoria's Secret Fashion Show, marking a notable return after her Angel status from 1997-2005, with previous runway appearances in 1996-2003, 2005, and now in 2024. |
2024 | Gigi Hadid opened the Victoria's Secret Fashion Show, representing the United States, in what appears to be a return to the runway after previous appearances in 2015-2016 and 2018. |
October 15 2024 | The Victoria's Secret Fashion Show took place, marking a historic moment with Valentina Sampaio and Alex Consani becoming the first two transgender models to walk in the show. |
August 28 2024 | New York City was officially announced as the host city for the Victoria's Secret Fashion Show's return, with Tyra Banks confirmed as the host. |
May 15 2024 | Victoria's Secret announced the return of the Victoria's Secret Fashion Show via Instagram, revealing plans to revive the event in fall 2024. |
2023 | Victoria's Secret hired Alex Consani to be part of their brand rebrand for the 2023 fashion show. |
October 2023 | Media reported Victoria's Secret was planning to revert their rebranding strategy due to plunging sales and customer perception that the rebrand was inauthentic. |
September 26 2023 | Premiere of 'The Victoria's Secret World Tour' documentary on Amazon Prime Video, serving as a spiritual successor to the original fashion show. |
July 2023 | Victoria's Secret announces a documentary 'The Victoria's Secret World Tour' to be produced with Pulse Films, featuring fashion curations in Bogotá, Lagos, London, and Tokyo. |
March 5 2023 | Victoria's Secret CFO Tim Johnson announces plans for a 'new version' of the fashion show during an earnings call. |
2022 | Victoria's Secret hired Emira D'Spain as their first Black transgender model. |
2022 | Victoria's Secret & Co. announced they would no longer use cashmere in their product lines. |
November 2022 | Victoria's Secret acquired the New York-based lingerie brand Adore Me for US$400 million. |
July 2022 | Amy Hauk was named chief executive of both Victoria's Secret and Pink brands. |
January 25 2022 | Victoria's Secret announced a joint venture partnership with Regina Miracle International (Holdings) Limited, where Victoria's Secret will own 51% of the joint venture. CEO Martin Waters highlighted the partnership aims to grow the China business through joint investment in product development, distribution, and marketing. |
2021 | Victoria's Secret provided $8.3 million to over 1,250 Thai garment workers who were owed money after their factory, Brilliant Alliance, closed due to bankruptcy. |
2021 | Martin Waters was named CEO, replacing interim CEO Stuart Burgdorfer. |
2021 | Victoria's Secret implemented policy changes and new partnerships with spokeswomen Megan Rapinoe, Priyanka Chopra Jonas, and Naomi Osaka following the resignation of Leslie Wexner. |
October 2021 | Pink, a Victoria's Secret brand, launched a line of reusable period panties. |
August 3 2021 | L Brands spun Victoria's Secret off as an independent business, trading on the NYSE under the ticker VSCO. |
July 2021 | Victoria's Secret announced plans to relaunch the fashion show, but without the traditional Victoria's Secret Angels. |
January 14 2021 | Shareholders of L Brands filed a complaint in Delaware's Court of Chancery, alleging that former chair Wexner and others created an 'entrenched culture of misogyny, bullying and harassment' and was aware of abuses by Jeffrey Epstein. |
2020 | Monica Mitro settled her legal action against Victoria's Secret for an undisclosed sum. |
December 2020 | Appointed Raul Martinez as head creative director, following the departure of CEO John Mehas in November 2020. |
November 2020 | Martin Waters replaced John Mehas as CEO of Victoria's Secret. |
June 2020 | A shareholder filed a lawsuit against Victoria's Secret for inaction following reports of harassment, discrimination, and retaliation. |
May 2020 | Victoria's Secret announced plans to permanently close 13 of its 38 Canadian stores, reducing its Canadian retail presence by one-third. |
February 2020 | Victoria's Secret announced a sale to private equity firm Sycamore Partners for $525 million, with L Brands retaining a 45% minority stake. The deal ultimately fell through. |
February 1 2020 | The New York Times published an exposé on the 'culture of misogyny' at Victoria's Secret, detailing long-time executive Ed Razek's sexual misconduct. |
2019 | The day after making her allegations, Monica Mitro was locked out of the building and placed on administrative leave, which she believed was a retaliatory action. |
2019 | Monica Mitro, executive vice president of public relations, reported being verbally abused by Ed Razek during his time at the company. |
2019 | Model Alliance and other publications initiated advocacy efforts to protect models from harassment and sexual abuse in California, New York, and across the United States. |
2019 | Victoria's Secret added new Angels Leomie Anderson, Grace Elizabeth, Alexina Graham, and Barbara Palvin to their roster. |
2019 | John Mehas was appointed CEO of Victoria's Secret. |
2019 | Victoria's Secret's worldwide net sales receded to $6.81 billion from its 2016 peak. |
2019 | Victoria's Secret relaunched its product lines of eyewear and footwear to boost struggling sales. |
November 21 2019 | L Brands CFO Stuart Burgdoerfer officially confirms the cancellation of the 2019 Victoria's Secret Fashion Show, citing declining viewership and lack of sales impact. |
August 2019 | Ed Razek resigned from Victoria's Secret following intensifying criticism of his anachronistic and misogynistic business practices. |
May 2019 | L Brands CEO Les Wexner issues a memo questioning the future of the Victoria's Secret Fashion Show, noting network television was no longer the 'right fit' and planning to focus on new content development. |
March 2019 | Victoria's Secret made their swimwear line available in shops. |
2018 | Jan Singer resigned as CEO amid declining sales, following a controversial comment by CMO Ed Razek about not casting transgender or plus-size models in the annual fashion show. |
2018 | Final Victoria's Secret Fashion Show in the original format, concluding the long-running annual fashion event. |
2018 | Elsa Hosk, a Swedish model, was chosen to wear the Dream Angels Fantasy Bra valued at $1,000,000 in the Victoria's Secret Fashion Show. |
2018 | Victoria's Secret Fashion Show featured Taylor Hill as the opening model, representing the United States. This was during the 2014-2018 period of runway shows. |
November 2018 | Victoria's Secret relaunched their swimwear line. |
November 2018 | Ed Razek, the company's chief of marketing, was criticized for controversial comments about trans and plus-size models in a Vogue interview, suggesting they would not be part of the show's 'fantasy'. |
2017 | The company began focusing more on bralettes and sports bras under the Victoria Sport label to appeal to a younger customer base. |
2017 | Karlie Kloss returned to the Victoria's Secret Fashion Show after previously being an Angel from 2011-2014, marking her comeback to the runway. |
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