Dairy Management Inc.
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| 2024 | Grist reported that dairy marketing efforts had successfully increased dairy consumption, though fluid milk sales continued to decline, with growing concerns about the environmental impact of dairy products. |
| 2023 | DMI initiated a public relations campaign to promote butter. |
| 2022 | DMI held the 10th Annual National Dairy Council New Product Competition with a theme focused on 'Innovative Dairy-Based Products for Gamers'. |
| 2022 | DMI partnered with Taco Bell to launch a frozen dairy drink with Mountain Dew and create a burrito with ten times the typical amount of cheese. |
| 2021 | Barbara O'Brian became CEO of Dairy Management Inc., succeeding long-time leader Tom Gallagher who retired from the post. |
| 2014 | Michele Simon published a report exposing how the dairy industry and UDDA promoted junk food under the guise of health. |
| 2010 | Walter Willett, chairman of the nutrition department at Harvard School of Public Health, criticized the milk-promotion initiative as contradictory to nutrition goals of reducing saturated fat consumption. |
| 2010 | Dairy Management Inc. had grown to 162 employees with a budget of approximately $140 million, of which $5 million came from the USDA. |
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