SodaStream
Israeli manufacturing company
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| 2020 | SodaStream launched an advertising campaign featuring Snoop Dogg in the United States and Priyanka, the first season winner of Canada's Drag Race, in Canada. |
| August 2018 | PepsiCo acquired SodaStream for US$3.2 billion, with the aim of reducing its reliance on sugary drinks. |
| May 2017 | SodaStream withdrew advertising from Cyril Hanouna's TV program after a homophobic prank was aired. |
| 2016 | SodaStream's principal manufacturing facility became located in Idan HaNegev Industrial Park north of Beersheba, Israel. |
| 2016 | SodaStream began working with influencer marketing on social media platforms. |
| 2015 | SodaStream opened its principal manufacturing facility in Idan HaNegev Industrial Park, providing employment for around 1,400 workers, many of them Negev Bedouins. |
| October 2015 | SodaStream closed its manufacturing facility in Mishor Adumim (West Bank) and relocated to Lehavim, Israel, in response to pressure from the BDS movement. |
| December 2014 | Harvard University Dining Services initially halted SodaStream machine purchases, but the decision was quickly reversed by Harvard's President Drew Faust. |
| July 2014 | UK department store John Lewis removed all SodaStream products from its stores amid BDS pressure and declining sales. |
| July 2014 | SodaStream fired 60 Palestinian workers after they complained about food restrictions during Ramadan night shifts. |
| January 2014 | A Paris court ruled that Association France Palestine Solidarité must compensate SodaStream €6,500 for falsely claiming their products were sold illegally. |
| January 2014 | Oxfam accepted Scarlett Johansson's resignation as ambassador after she became a SodaStream brand ambassador, due to disagreements over the company's West Bank operations. |
| 2013 | Despite record sales, SodaStream's profit margins declined and fell short of targets and investor expectations. |
| 2013 | Yves Béhar's SodaStream Source design earned a Good Housekeeping Institute seal of approval. |
| 2013 | SodaStream partnered with Ocean Spray to market three Ocean Spray flavours for use with the SodaStream home soda maker. |
| February 2013 | SodaStream's advertisement featuring Coca-Cola and Pepsi deliverymen was rejected by CBS from airing during Super Bowl XLVII. |
| February 2013 | SodaStream and Samsung announced collaboration to introduce Samsung refrigerators with built-in SodaStream sparkling water dispensers in the United States. |
| 2012 | SodaStream partnered with Trees for the Future to launch the Replant Our Planet initiative, committing to plant hundreds of thousands of trees in Brazil for each home beverage carbonation system sold from their Rethink Your Soda product line. |
| 2012 | SodaStream and the Municipality of Venice organized Join the Stream: fight the bottle, a cleanup initiative starting at the Lido di Venezia. |
| 2012 | SodaStream donated £1,000 to a school in Crediton, Devon, UK to fund an educational beach cleaning initiative as part of Climate Week support. |
| 2012 | SodaStream teamed with designer Yves Béhar to introduce the SodaStream Source line, focusing on sustainability. |
| July 2012 | Actress Rosario Dawson launched the first annual Unbottle the World Day in New York City, a SodaStream campaign calling on the United Nations to designate a 'Bottle Free Day'. |
| July 2012 | SodaStream and Kraft Foods expanded their partnership to include the Kool-Aid flavour line. |
| May 2012 | SodaStream began selling in over 2,900 Walmart locations across the United States, expanding its retail presence. |
| January 2012 | SodaStream and Kraft Foods entered into a partnership to use Crystal Light and Country Time brand flavours with the SodaStream home carbonation system. |
| 2011 | SodaStream opened a production plant in the Alon Tavor industrial zone near Afula, Israel. |
| 2011 | Cornerstone laid for SodaStream's principal manufacturing facility in Idan HaNegev Industrial Park, north of Beersheba, Israel. |
| 2011 | SodaStream began operating a production plant in Ashkelon for producing syrups and flavours. |
| 2011 | SodaStream partnered with the Israel Union for Environmental Defense to launch an initiative promoting waste reduction and improving tap water quality. |
| 2011 | SodaStream launched a campaign with model Erin O'Connor to raise awareness about plastic bottle waste environmental effects. |
| 2011 | SodaStream's U.S. sales grew to $40 million, representing a substantial increase from 2007 levels. |
| January 2011 | SodaStream marked the sale of its millionth soda maker in Sweden, highlighting significant market penetration in the country. |
| 2010 | The Court of Justice of the European Union ruled that SodaStream cannot claim 'Made in Israel' exemption for products manufactured in the West Bank. |
| November 2010 | The company went public on the Nasdaq stock exchange in November. |
| November 3 2010 | SodaStream International Ltd. went public on NASDAQ. CEO Daniel Birnbaum rang the exchange's closing bell to celebrate the listing. |
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