Athletic shoes
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| May 2025 | Nike unveiled new women's national football team kits for the 2025 season, featuring designs inspired by national heritage and incorporating Dri-FIT ADV technology. |
| May 5 2025 | Skechers announced its planned acquisition by private equity firm 3G Capital, with plans to delist from the New York Stock Exchange and become a privately held company in the third quarter of 2025, subject to regulatory approval. |
| April 2025 | Puma announced that CEO Arne Freundt would step down due to strategic differences with the supervisory board. |
| April 1 2025 | Martin Hoffmann assumed the sole CEO role, taking over from the previous Co-CEO arrangement. |
| March 24 2025 | Japanese idol group SixTones member Jesse was appointed as brand ambassador for Under Armour Japan. |
| 2025 | Vans announces a renewed sponsorship of the Warped Tour music festival, demonstrating continued commitment to music and youth culture. |
| 2025 | New Balance aims to achieve 100% renewable electricity for its operations, as part of its sustainability goals. |
| March 2025 | Marc Maurer's departure from the Co-CEO position. |
| January 2025 | Chilean club Unión Española announced a new sponsorship deal with Reebok, becoming one of the company's football team uniform providers. |
| January 2025 | Adidas established a multi-year partnership with the Mercedes Formula One team, marking a significant collaboration in motorsport sponsorship and performance apparel. |
| 2024 | Showed signs of recovery with revenue increasing to €23.7 billion and net income rebounding to €756 million, with employee count rising to 62,035. |
| 2024 | Nike ends its sponsorship of Tiger Woods. |
| 2024 | Launched the Cloudboom Strike LS, a performance running shoe designed for the Olympic Games, featuring an innovative robotic upper construction with minimal components and reduced environmental impact. |
| 2024 | Nike ranked 239th in the Forbes Global 2000 companies list |
| 2024 | Skechers donated $20,000 to Austin High School men and women's soccer teams through their Bobs charity program. |
| 2024 | Replaced Nivia Sports as the kit sponsor for Mohun Bagan Super Giant, one of India's oldest and most successful football teams. |
| 2024 | On reports annual sales of CHF 2.32 billion, a 29.4% increase from the previous year, with profits rising 204.5% to CHF 242.3 million. |
| 2024 | Hoka partnered with The Mesa Marathon, further establishing their presence in professional running events. |
| 2024 | Milind Soman was appointed as Puma's running ambassador. |
| 2024 | Puma will end its sponsorship of the Israel national football team. |
| 2024 | Puma became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Reebok announced they would be the kit sponsor for Leigh Leopards Rugby League team in the UK Betfred Super League for the 2025 season. |
| December 2024 | Under Armour announced sponsorship of Unrivaled, the women's 3x3 basketball league founded by Napheesa Collier and Breanna Stewart, becoming the league's official uniform partner and performance outfitter for the 2025 season. |
| September 2024 | Skechers opened a store in Ürümqi, Xinjiang, amid criticism from the Worker Rights Consortium. |
| July 2024 | Adidas withdrew and apologized for their SL 72 sneaker advertising campaign featuring Bella Hadid, which was originally created for the 1972 Munich Olympics, due to sensitivity surrounding the tragic massacre of 11 Israeli athletes at those Olympics. |
| June 2024 | Rosé became Puma's brand ambassador. |
| May 2024 |
Super shoes
Beatrice Chebet set a time of 28:54.14 for the 10,000 meters while wearing super shoes.
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| April 1 2024 | Kevin Plank returns to the company as CEO, replacing Stephanie Linnartz who had served in the position for just over a year. |
| February 2024 | Converse and Phaidon launched 'Skateboard', a book about skateboarding history from the 1950s to today, compiled by designer and skater Jonathan Olivares. |
| February 2024 | New Balance launched 'Reconsidered', a resale program that sells pre-worn shoes on their online store, demonstrating a commitment to sustainability and circular fashion. |
| January 2024 | Phil Knight remains the largest individual shareholder of Nike, owning 17.4% of the company's shares in early 2024. |
| January 2024 | Categorized as the 'most sustainable brand' in the fashion Energy Report by Utility Bidder, receiving high marks for sustainability, transparency, and low CO2 website emissions. |
| 2023 | Company experienced financial challenges with revenue declining to €21.4 billion and reporting a net loss of €119 million, with 59,030 employees and further store reduction to 1,863. |
| 2023 | Adidas became the sportswear sponsor for both men's and women's Indian national cricket teams. |
| 2023 | Nike announced to ESPN its plan to cease using kangaroo skins in its products and develop a new proprietary synthetic upper material. |
| 2023 | Nike reaches $51.217 billion in revenue, with 83,700 employees, though net income slightly decreased to $5.070 billion. |
| 2023 | Nike's corporate jet emissions increased by 20% compared to 2015, though representing less than 0.1% of total company emissions. |
| 2023 | Research by the social democratic party in the European Parliament, Sheffield Hallam University, and other groups accused Nike of using forced labor camps exploiting Muslim Uyghurs in China, specifically involving the Anhui Huamao Group Co., Ltd. in production. |
| 2023 | Nike declared its intent to phase out the use of wool sourced from lambs that had been subjected to mulesing, a controversial practice involving the removal of skin from live lambs, following criticism from animal rights groups. |
| 2023 | Nike becomes the presenting sponsor of Reviving Baseball in Inner Cities (RBI), supporting youth participation in baseball and softball in underserved communities. |
| 2023 | Skechers made its debut on the Fortune 500 list. |
| 2023 | Entered soccer and basketball markets, introducing technical shoes promoted by England national football team player Harry Kane and NBA players Julius Randle, Terance Mann, and Joel Embiid. |
| 2023 | Converse achieved $2.4 billion in revenue, driven by its growth as a casual fashion accessory and continued brand collaborations. |
| 2023 | Converse began sponsoring Liverpool Football Club for the 2023–2024 season. |
| 2023 | Hoka partnered with Runna, a running coach app, expanding their digital and athletic support ecosystem. |
| 2023 | Puma continues strong financial performance with revenue of €8,601 million and net income of €304.9 million, employing 18,681 people worldwide. |
| 2023 | Puma announced it would stop using kangaroo leather in its products, including redesigning the KING football boot with uppers containing at least 20% recycled material. |
| 2023 | New Balance achieved a total revenue of $6.5 billion, solidifying its position as a major global sports footwear and apparel manufacturer. |
| 2023 |
Super shoes
Ethiopian long-distance runner Tigst Assefa set a world record for the women's marathon of 2:11:53 while wearing super shoes.
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| 2023 |
Super shoes
At the Chicago Marathon, both women's and men's races were won by runners wearing Nike Alphafly Next% 3 shoe prototypes, with Kelvin Kiptum setting a world record of 2:00:35.
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This contents of the box above is based on material from the Wikipedia articles Vans, Reebok, Adidas, Converse (brand), Puma (brand), Hoka One One, Nike, Inc., Under Armour, Skechers, On (company), Super shoes & New Balance, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.