Barbie

Fashion doll brand by Mattel

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July 2025
Barbenheimer
Unofficial fan internet effort 'SuperFantastic' to create a dual release event for Superman (Warner Bros.) and Fantastic Four: First Steps (Walt Disney Pictures).
2024 Scheduled opening of the Mattel Adventure Park at the VAI Resort complex, which will include a dedicated Barbie-themed area.
November 22 2024
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Universal created a new counterprogramming event with Wicked and Gladiator II, dubbed 'Glicked', attempting to recreate the Barbenheimer phenomenon.
November 22 2024
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Potential 'Glicked' phenomenon with simultaneous release of Wicked and Gladiator II, with Wicked opening to $112,508,890 domestically and Gladiator II opening to $55,034,715 domestically.
July 2024 Mattel released the first blind Barbie in collaboration with the American Foundation for the Blind, and simultaneously launched a black Barbie with Down syndrome, further expanding doll representation.
May 24 2024
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'Garfuriosa' event with simultaneous release of The Garfield Movie and Furiosa: A Mad Max Saga.
March 29 2024
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Oppenheimer was finally released in Japan, delayed due to sensitivity surrounding the atomic bombings.
2023 Mattel broke ground on the Mattel Adventure Park near Phoenix, Arizona, which will feature a Barbie Beach House and other themed attractions for various Mattel toy brands.
2023 The release of the Barbie film is expected to create significant growth for the brand until at least 2030, and triggers the 'Barbiecore' fashion trend and the 'Barbenheimer' cultural phenomenon.
September 29 2023
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'Saw Patrol' event with simultaneous release of Saw X and Paw Patrol: The Mighty Movie.
August 23 2023
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Simultaneous series finales of television shows Nancy Drew and Riverdale on The CW.
August 11 2023
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Barbie was released in Japan, just two days after the anniversary of the Nagasaki atomic bombing, sparking controversy.
July 31 2023
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Warner Bros. headquarters publicly apologized for 'insensitive social media engagement' and reportedly deleted the original controversial posts.
July 31 2023
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Warner Bros. Japan issued a statement criticizing its U.S. counterpart regarding insensitive social media content related to Barbenheimer.
July 21 2023
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Simultaneous theatrical release of Barbie (directed by Greta Gerwig) and Oppenheimer (directed by Christopher Nolan), creating the 'Barbenheimer' cultural phenomenon. The two films from different genres were released on the same day, sparking widespread internet memes, discussions, and audience interest in watching them as a double feature.
July 21 2023 Appeared in a live-action film adaptation, portrayed by Margot Robbie and released by Warner Bros. Pictures in the United States.
July 14 2023
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SAG-AFTRA declares a strike, halting promotional activities for films, with Margot Robbie voicing support at the Barbie premiere.
July 13 2023
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Oppenheimer film premiere held in London.
July 12 2023
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Barbie film premiere held in London.
March 2023
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Both films were nominated for the 96th Academy Awards, with Oppenheimer ultimately winning 7 awards and emerging as a leading contender in the awards season.
2022
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Counterprogramming observed with Top Gun: Maverick and The Bob's Burgers Movie during the summer.
April 2022
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Warner Bros. announces Barbie will be released on July 21, 2023, directly opposite Oppenheimer.
March 2022
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Warner Bros. backs off from its streaming-exclusive releasing plan for feature films.
February 2022 Mattel celebrated its 60-year anniversary of the Barbie Dreamhouse by partnering with Habitat for Humanity International, committing to 60 projects including new home construction, home preservation, and neighborhood revitalization.
September 2021
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Christopher Nolan reveals Oppenheimer will be distributed by Universal Pictures, securing a $100 million production budget and full creative control.
September 7 2021 Following the Netflix film 'Barbie: Big City, Big Dreams', Barbie partnered with Grammy-nominated Ester Dean and Girls Make Beats to inspire girls to explore music production.
August 2021 A Barbie doll modeled after European Space Agency astronaut Samantha Cristoforetti was released, further expanding the diverse representation in the Role Models collection.
July 2021 Mattel released a Naomi Osaka Barbie doll as part of the 'Barbie Role Model' series, continuing their two-year partnership with the tennis champion.
June 2021 Mattel released Julie Bishop and Kirby White Barbie dolls, honoring the former Australian politician and the general practitioner for her work during the COVID-19 pandemic.
2020 Mattel released the Dia De Los Muertos collectible Barbie doll, the second in the La Catrina line.
2020 Mattel expanded the 'shero' doll collection, adding Paralympic champion Madison de Rozario and world four-time sabre champion Olga Kharlan to the line of inspirational female role model dolls.
December 2020
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WarnerMedia announces it will release all 2021 films exclusively on HBO Max, a decision heavily criticized by Christopher Nolan.
May 2020 Mattel launched the 'Thank You Heroes' doll line, featuring dolls modeled after first responders and essential workers during the COVID-19 pandemic. For each doll sold, Mattel donated a doll to the First Responders Children's Foundation.
March 20 2020
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Simultaneous release of video games Animal Crossing: New Horizons and Doom Eternal, creating a similar online crossover phenomenon.
2019 Mattel launched the La Catrina collectible Barbie doll line.
2019 Mattel launched the Barbie Dream Gap Project to address the 'Dream Gap' phenomenon, raising awareness about how girls begin to doubt their intelligence at age five, leading to underrepresentation in careers requiring higher intelligence.
2018 A legal dispute occurs involving the Frida Kahlo Corporation over the licensing of a 'Frida Kahlo Barbie' doll.
2018 In Barbie Dreamhouse Adventures, Barbie and Ken were portrayed as just friends or next-door neighbors.
March 2018 Mattel launched the 'Barbie Celebrates Role Models' campaign, introducing 17 dolls honoring diverse female role models from various fields, including Frida Kahlo, Amelia Earhart, and Katherine Johnson, to provide positive representation for young girls.
2017 Transitioned film series to streaming television films, primarily on Netflix, rebranding them as animated 'specials'.
2016 Mattel expanded the So In Style line to include seven skin tones, twenty-two eye colors, and twenty-four hairstyles in response to diversity criticisms and declining sales.
2016 The Musée des Arts Décoratifs at the Louvre in Paris held a comprehensive Barbie exhibit featuring 700 dolls, contemporary artist works, and historical documents.
2015 The Andy Warhol Foundation collaborated with Mattel to create an Andy Warhol Barbie doll.
2015 Launched her YouTube vlog 'Barbie Vlogger', where she discusses her fictional life, fashion, friends, family, and addresses charged topics like mental health and racism.
2014 Sales of Barbie dolls begin to decline sharply.
2013 A feature-length documentary 'Magical Universe' was released, focusing on artist Al Carbee and his extensive Barbie-themed photography and collage art.
2013 The first Barbie-themed restaurant, 'Barbie Café', opened in Taiwan under the Sinlaku group.
2013 Barbie & Her Sisters in A Pony Tale film was released, featuring Barbie and her three sisters Skipper, Stacie, and Chelsea.
February 26 2013 Released 'Barbie in the Pink Shoes', by which time the film series had sold over 110 million units globally.
2011 Greenpeace parodies Barbie to pressure Mattel into adopting a rainforest-protecting paper sustainability policy, which Mattel implements four months later.

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