Sportswear
Equipment and attire for physical activity
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We include updates on Nike, Inc., Adidas, Uniqlo, Lululemon Athletica, Armani, Air Jordan, Hugo Boss, Hoka One One, New Balance, Asics, Reebok, The North Face, Skechers, Vans, Gymshark, Lacoste ... and more.
| July 2025 | Planned opening of Gymshark's first non-London store at the Trafford Centre in Greater Manchester, continuing the company's retail expansion strategy. |
| June 2025 | Opened a beach club and boutique at the Mandarin Oriental in Bodrum, further expanding the brand's global footprint. |
| May 2025 | Opened first Philippine store at Greenbelt, Makati, marking international expansion. |
| May 2025 | Divested HMV and Fopp trademarks back to Hilco Capital in exchange for His Master's Voice trademarks. |
| May 2025 | Nike unveiled new women's national football team kits for the 2025 season, featuring designs inspired by national heritage and incorporating Dri-FIT ADV technology. |
| 2025 | Emporio Armani collaborates with Swedish brand Our Legacy for a second capsule collection. |
| May 5 2025 | Skechers announced its planned acquisition by private equity firm 3G Capital, with plans to delist from the New York Stock Exchange and become a privately held company in the third quarter of 2025, subject to regulatory approval. |
| April 2025 | Puma announced that CEO Arne Freundt would step down due to strategic differences with the supervisory board. |
| April 1 2025 | Martin Hoffmann assumed the sole CEO role, taking over from the previous Co-CEO arrangement. |
| March 2025 |
Lululemon
Lululemon promoted its Like New resale program at South by Southwest, showcasing its sustainability and circular fashion initiatives.
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| March 2025 | It was reported that Alix Earle was suing Gymshark for £775,500 in losses following allegations of a cancelled sponsorship agreement. |
| March 24 2025 | Japanese idol group SixTones member Jesse was appointed as brand ambassador for Under Armour Japan. |
| March 2025 | Columbia's Omni-Heat thermal technology was used to protect the Athena lunar lander. |
| 2025 | Vans announces a renewed sponsorship of the Warped Tour music festival, demonstrating continued commitment to music and youth culture. |
| 2025 | New Balance aims to achieve 100% renewable electricity for its operations, as part of its sustainability goals. |
| 2025 | Follow the Money investigation revealed Decathlon's suppliers in Xinjiang were implicated in forced labor, involving Uyghur workers, including teenagers from a local school under indoctrination programs. |
| March 2025 | Javier Lopez was appointed as the new Chief Executive Officer of Decathlon, succeeding Barbara Martin Coppola. |
| March 2025 | Marc Maurer's departure from the Co-CEO position. |
| February 2025 | Gymshark organized the Lift Miami event, featuring partnerships with SourStrips, Hyperice, Plunge, Turfgames, Ghost, Liquid Death, Barry's, and Stanley. |
| February 2 2025 | Liberated Brands, owner of Billabong retail stores in the US, filed for Chapter 11 bankruptcy protection. The company announced the closure of all remaining Billabong locations in the US, with liquidation sales to begin shortly after. Authentic Brands Group retains ownership of the brands. |
| January 2025 | Chilean club Unión Española announced a new sponsorship deal with Reebok, becoming one of the company's football team uniform providers. |
| January 2025 | Adidas established a multi-year partnership with the Mercedes Formula One team, marking a significant collaboration in motorsport sponsorship and performance apparel. |
| 2024 | Aaron Taylor-Johnson featured in an Armani cosmetics campaign. |
| 2024 | Showed signs of recovery with revenue increasing to €23.7 billion and net income rebounding to €756 million, with employee count rising to 62,035. |
| 2024 | Nike ends its sponsorship of Tiger Woods. |
| 2024 | Launched the Cloudboom Strike LS, a performance running shoe designed for the Olympic Games, featuring an innovative robotic upper construction with minimal components and reduced environmental impact. |
| 2024 | Nike ranked 239th in the Forbes Global 2000 companies list |
| 2024 | Replaced Nivia Sports as the kit sponsor for Mohun Bagan Super Giant, one of India's oldest and most successful football teams. |
| 2024 | Skechers donated $20,000 to Austin High School men and women's soccer teams through their Bobs charity program. |
| 2024 | On reports annual sales of CHF 2.32 billion, a 29.4% increase from the previous year, with profits rising 204.5% to CHF 242.3 million. |
| 2024 | Hoka partnered with The Mesa Marathon, further establishing their presence in professional running events. |
| 2024 | Puma became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Puma will end its sponsorship of the Israel national football team. |
| 2024 | Milind Soman was appointed as Puma's running ambassador. |
| 2024 |
Lululemon
Lululemon Athletica Inc. agreed to acquire the operations and retail locations of its franchise partner in Mexico.
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| 2024 | Decathlon became the co-title sponsor of the AG2R La Mondiale Team in a five-year deal, renaming the team to Decathlon AG2R La Mondiale Team. |
| 2024 | Decathlon became an official partner of the Paris 2024 Olympic and Paralympic Games. |
| 2024 | Decathlon has expanded to 2,082 stores across 79 countries and regions, becoming the largest sporting goods retailer in the world. |
| 2024 | Decathlon opened stores in Uruguay and Paraguay. |
| 2024 | Reebok announced they would be the kit sponsor for Leigh Leopards Rugby League team in the UK Betfred Super League for the 2025 season. |
| 2024 | Activewear market is projected to reach $546,802 million, representing a Compound Annual Growth Rate (CAGR) of 6.5% from 2018 to 2024. |
| 2024 | Uniqlo expanded in the US, planning to open almost 20 stores in the fall. |
| 2024 | Patagonia launches the 'Vote Her' campaign, partnering with the League of Conservation Voters to encourage voter participation and engagement on climate policy. |
| December 2024 | Under Armour announced sponsorship of Unrivaled, the women's 3x3 basketball league founded by Napheesa Collier and Breanna Stewart, becoming the league's official uniform partner and performance outfitter for the 2025 season. |
| November 2024 | Decathlon Ghana extended their partnership with the Ghana Football Association for another four years. |
| September 2024 | Skechers opened a store in Ürümqi, Xinjiang, amid criticism from the Worker Rights Consortium. |
| September 26 2024 | Uniqlo opened its second store in Warsaw, located in the Westfield Arkadia mall, expanding its retail presence in Poland. |
| August 2024 | Gymshark hosted the Lift LA event with partnerships including Alani Nu, Coffee Dose, Prime, SourStrips, Pressed, Hyperice, Beignet Box, and Go Greek. |
| July 2024 | Adidas withdrew and apologized for their SL 72 sneaker advertising campaign featuring Bella Hadid, which was originally created for the 1972 Munich Olympics, due to sensitivity surrounding the tragic massacre of 11 Israeli athletes at those Olympics. |
| July 2024 | Decathlon reported its investment in Recyc'Elit, a start-up specialized in chemical recycling of polyester textiles and complex PET plastics. |
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This contents of the box above is based on material from the Wikipedia articles On (company), Billabong (clothing), New Balance, Armani, Reebok, Uniqlo, Nike, Inc., Gymshark, Alo Yoga, Decathlon (retailer), JD Sports, Columbia Sportswear, Skechers, Patagonia, Inc., Vans, Sportswear, Adidas, Puma (brand), Hoka One One, Under Armour & Lululemon, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.