Sportswear
Equipment and attire for physical activity
Follow Sportswear on Notably News to receive short updates to your email — rarely!
We include updates on Nike, Inc., Adidas, Uniqlo, Lululemon Athletica, Armani, Air Jordan, Hugo Boss, Hoka One One, New Balance, Asics, Reebok, The North Face, Skechers, Vans, Gymshark, Lacoste ... and more.
| 2025 | Faced a $150 million class action lawsuit for FTC violations. |
| September 2025 | Launched first handbag line. |
| August 2025 | Vans appointed singer-songwriter SZA as its first-ever Artistic Director in a multi-year creative partnership, expanding the brand's artistic collaboration. |
| August 2025 | Lacoste temporarily replaces its iconic crocodile logo with a 'GOAT' logo in honor of Novak Djokovic, as part of a limited-edition branding campaign ahead of the US Open. |
| July 2025 | Decathlon announced full ownership of the French WorldTour professional cycling team previously owned by AG2R La Mondiale, with plans to become a top three world team by 2028 and increasing the team budget to €40 million. |
| July 2025 | Decathlon secured CMA CGM as a co-title sponsor for the cycling team in a five-year deal, with the team to be known as Decathlon–CMA CGM starting 1 January 2026. |
| July 2025 | Planned opening of Gymshark's first non-London store at the Trafford Centre in Greater Manchester, continuing the company's retail expansion strategy. |
| June 2025 | Decathlon announced the closure of all 5 stores in the Greater Toronto Area. |
| June 2025 | Opened a beach club and boutique at the Mandarin Oriental in Bodrum, further expanding the brand's global footprint. |
| May 2025 | Opened first Philippine store at Greenbelt, Makati, marking international expansion. |
| May 2025 | Divested HMV and Fopp trademarks back to Hilco Capital in exchange for His Master's Voice trademarks. |
| May 2025 | Nike unveiled new women's national football team kits for the 2025 season, featuring designs inspired by national heritage and incorporating Dri-FIT ADV technology. |
| 2025 | Emporio Armani collaborates with Swedish brand Our Legacy for a second capsule collection. |
| May 5 2025 | Skechers announced its planned acquisition by private equity firm 3G Capital, with plans to delist from the New York Stock Exchange and become a privately held company in the third quarter of 2025, subject to regulatory approval. |
| April 2025 | Puma announced that CEO Arne Freundt would step down due to strategic differences with the supervisory board. |
| April 1 2025 | Martin Hoffmann assumed the sole CEO role, taking over from the previous Co-CEO arrangement. |
| March 2025 |
Lululemon
Lululemon promoted its Like New resale program at South by Southwest, showcasing its sustainability and circular fashion initiatives.
|
| March 2025 | It was reported that Alix Earle was suing Gymshark for £775,500 in losses following allegations of a cancelled sponsorship agreement. |
| March 24 2025 | Japanese idol group SixTones member Jesse was appointed as brand ambassador for Under Armour Japan. |
| March 2025 | Columbia's Omni-Heat thermal technology was used to protect the Athena lunar lander. |
| 2025 | Vans announces a renewed sponsorship of the Warped Tour music festival, demonstrating continued commitment to music and youth culture. |
| 2025 | New Balance aims to achieve 100% renewable electricity for its operations, as part of its sustainability goals. |
| 2025 | Follow the Money investigation revealed Decathlon's suppliers in Xinjiang were implicated in forced labor, involving Uyghur workers, including teenagers from a local school under indoctrination programs. |
| March 2025 | Javier Lopez was appointed as the new Chief Executive Officer of Decathlon, succeeding Barbara Martin Coppola. |
| March 2025 | Marc Maurer's departure from the Co-CEO position. |
| February 2025 | Gymshark organized the Lift Miami event, featuring partnerships with SourStrips, Hyperice, Plunge, Turfgames, Ghost, Liquid Death, Barry's, and Stanley. |
| February 2 2025 | Liberated Brands, owner of Billabong retail stores in the US, filed for Chapter 11 bankruptcy protection. The company announced the closure of all remaining Billabong locations in the US, with liquidation sales to begin shortly after. Authentic Brands Group retains ownership of the brands. |
| January 2025 | Chilean club Unión Española announced a new sponsorship deal with Reebok, becoming one of the company's football team uniform providers. |
| January 2025 | Adidas established a multi-year partnership with the Mercedes Formula One team, marking a significant collaboration in motorsport sponsorship and performance apparel. |
| 2024 | Lacoste enters a worldwide license agreement with Haddad Brands for the design, production, and marketing of its kids' collections. |
| 2024 | Lacoste starts sponsoring the Paris Masters, expanding its presence in professional tennis tournaments in France. |
| 2024 | Lacoste returns to presenting collections at Paris Fashion Week, expanding its presence in the fashion industry. |
| 2024 | Aaron Taylor-Johnson featured in an Armani cosmetics campaign. |
| 2024 | Showed signs of recovery with revenue increasing to €23.7 billion and net income rebounding to €756 million, with employee count rising to 62,035. |
| 2024 | Nike ends its sponsorship of Tiger Woods. |
| 2024 | Launched the Cloudboom Strike LS, a performance running shoe designed for the Olympic Games, featuring an innovative robotic upper construction with minimal components and reduced environmental impact. |
| 2024 | Nike ranked 239th in the Forbes Global 2000 companies list |
| 2024 | Replaced Nivia Sports as the kit sponsor for Mohun Bagan Super Giant, one of India's oldest and most successful football teams. |
| 2024 | Skechers donated $20,000 to Austin High School men and women's soccer teams through their Bobs charity program. |
| 2024 | On reports annual sales of CHF 2.32 billion, a 29.4% increase from the previous year, with profits rising 204.5% to CHF 242.3 million. |
| 2024 | Hoka partnered with The Mesa Marathon, further establishing their presence in professional running events. |
| 2024 | Puma became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Puma will end its sponsorship of the Israel national football team. |
| 2024 | Milind Soman was appointed as Puma's running ambassador. |
| 2024 |
Lululemon
Lululemon Athletica Inc. agreed to acquire the operations and retail locations of its franchise partner in Mexico.
|
| 2024 | Decathlon became the co-title sponsor of the AG2R La Mondiale Team in a five-year deal, renaming the team to Decathlon AG2R La Mondiale Team. |
| 2024 | Decathlon became an official partner of the Paris 2024 Olympic and Paralympic Games. |
| 2024 | Decathlon has expanded to 2,082 stores across 79 countries and regions, becoming the largest sporting goods retailer in the world. |
| 2024 | Decathlon opened stores in Uruguay and Paraguay. |
| 2024 | Reebok announced they would be the kit sponsor for Leigh Leopards Rugby League team in the UK Betfred Super League for the 2025 season. |
|
We are only showing the most recent entries for this topic. |
|
This contents of the box above is based on material from the Wikipedia articles Under Armour, Gymshark, Adidas, Nike, Inc., Decathlon (retailer), Armani, JD Sports, Puma (brand), Vans, Lacoste, New Balance, Hoka One One, Billabong (clothing), Alo Yoga, Columbia Sportswear, On (company), Lululemon, Skechers & Reebok, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.